About Us
Community Engagement
Entertainment and Experiences
Licensing and Collaborations
News and Press
Fan Archive
Dr. Seuss Library
Contact
Dr. Seuss Enterprises Celebrates Iconic Author's Birthday By Pledging To Gift A Book To Every Baby Born in the U.S. On March 2, 2024
DR. SEUSS ENTERPRISES CELEBRATES ICONIC AUTHOR’S BIRTHDAY BY PLEDGING TO GIFT A BOOK TO EVERY BABY BORN IN THE U.S. ON MARCH 2, 2024
Leading Global Entertainment Company Encourages Teachers and Parents to ‘Read Today for Their Tomorrow’ with One-of-a-Kind Pledge
February 15, 2024 – Over the decades Dr. Seuss’s Birthday has become a national staple in classrooms and homes with millions of children, educators, and parents dressing up as their favorite Dr. Seuss character, picking up their favorite book, and celebrating the joy of reading. Today Dr. Seuss Enterprises announced they are honoring this storied legacy with a groundbreaking pledge: They are pledging to give away a free, personalized copy of the cherished book, The Cat in the Hat to every baby born in the U.S. on March 2, 2024. New parents can visit SeussPledge.com to register and claim their baby’s free book.
Books donated for the pledge will be supplied by Dr. Seuss’s long-time publishing partner Random House Children’s books. The interior of each book will include a personalized message that commemorates the child’s Seussian birthday and encourages parents to read to their child every day to help ensure their tomorrows are filled with curiosity, imagination, and knowledge.
Susan Brandt, CEO & President of Dr. Seuss Enterprises, stated, “Helping ensure all children have easy access to books and literacy programs has always been one of Dr. Seuss’s core missions. This pledge is an opportunity for us to honor this storied legacy and call attention to this noble cause. We can’t wait to ship these personalized books out to these special newborns and connect them to a love of reading at a young age. The more books we can get into the hands of children, the more young readers we'll inspire to go great places.”
Dr. Seuss Enterprises is also providing free resources and activities for teachers and parents to celebrate Dr. Seuss’s Birthday and the joy of reading in the classroom and at home with free downloads at Seussville.com.
ABOUT DR. SEUSS ENTERPRISES
Founded in 1993, Dr. Seuss Enterprises is a leading global children’s entertainment and licensing company focused on promoting literacy, education, self-confidence and the wonderful possibilities of a child’s imagination through the beloved works of Dr. Seuss. All Dr. Seuss Enterprises’ profits benefit charitable organizations that focus on causes such as education, health, animal conservation, and the arts. For more information visit DrSeussEnterprises.com or follow us on Instagram.
Dr. Seuss Enterprises and Creative Minds Publications Team Up with the NFL to Tackle Reading
Dr. Seuss-Themed Book Reading Events Featuring NFL Players to Take Place on Dr. Seuss’s Birthday, March 2nd at Schools Across the Country
Participating NFL Teams Include Kansas City Chiefs, Detroit Lions, Chicago Bears, Tennessee Titans, Houston Texans, and Miami Dolphins.
February 27, 2023— Dr. Seuss Enterprises and Creative Minds Publications, announced today that they have teamed up with the NFL for the 7th annual Tackle Reading event on March 2nd in celebration of Dr. Seuss’s 119th birthday. This year, the two organizations will bring NFL teams into schools across the country for special Dr. Seuss-themed events featuring a reading of a Dr. Seuss book by an NFL player and other celebratory activities. The NFL teams participating in this year’s events include Kansas City Chiefs, Detroit Lions, Chicago Bears, Tennessee Titans, Houston Texans, and Miami Dolphins.
Tackle Reading events are assembly-style celebrations designed to inspire children at underserved schools to fall in love with reading. At each of the events a current or alumnus NFL player will read a beloved Dr. Seuss book at a school-wide assembly. As part of the event, students will have the opportunity to hear motivational messages directly from the NFL athletes and ask them questions. Every school will receive a collection of Random House Children’s Books titles, each student will receive a Dr. Seuss book from Random House Children's Books and Dr. Seuss school supplies from GEDDES, and every teacher will receive a Dr. Seuss t-shirt from Life is Good and a Cat in the Hat-style hat from Fun.com. The event will also feature other fun elements such as NFL team mascots, cheerleaders, and more.
Kathryn Starke, Founder of Creative Minds Publications, said, “We’re looking forward to teaming up with Dr. Seuss Enterprises for this year’s Tackle Reading event. We hope the combination of beloved Dr. Seuss stories and the players’ enthusiasm will inspire even more kids at these schools to learn to love reading.”
Susan Brandt, President and CEO of Dr. Seuss Enterprises, said, “One of our key missions at Dr. Seuss Enterprises is to work with community leaders to support literacy development efforts in underserved schools. What Kathryn Starke and the NFL have created is truly a selfless, inspiring program, and we’re thrilled to be a part of it as we celebrate Dr. Seuss’s Birthday this year.”
This year marks the 7th annual Tackle Reading event produced by Creative Minds Publications. Over the past six years, the organization has partnered with athletes representing all 32 NFL teams and Hall of Fame members including Roger Staubach, Charles Haley, Drew Pearson, Willie Lanier, and Coach Mike Munchak.
About Dr. Seuss Enterprises
Dr. Seuss Enterprises is a leading global children’s entertainment company focused on promoting literacy, education, self-confidence, and the wonderful possibilities of a child’s imagination through the works of Dr. Seuss. The company was established in 1993 and is based in San Diego, California. Global endeavors include publishing, film, TV, stage productions, exhibitions, digital media, licensed merchandise, and other strategic partnerships. For more information about Dr. Seuss Enterprises, visit DrSeussEnterprises.com, or follow on Instagram.
About Creative Minds Publications
Literacy consultant and author Kathryn Starke founded Creative Minds Publications, an educational publishing and literacy consulting company. Starke is the author of Tackle Reading and A Touchdown in Reading: An Educator’s Guide to Literacy Instruction. She has helped over 200 elementary schools around the country achieve reading success.
Announcing Dr. Seuss’s HOW THE GRINCH LOST CHRISTMAS!
New York, NY (February 23, 2023)—On September 5, 2023, Dr. Seuss Enterprises and Random House Children’s Books will publish Dr. Seuss’s HOW THE GRINCH LOST CHRISTMAS!, an official sequel to the beloved holiday classic How the Grinch Stole Christmas!, which was originally published in 1957 and has sold nearly 10 million copies in North America alone. With this new story set in Who-ville, readers will finally get to know how the Grinch spent Christmas one year after the events of his big heist and will see if he has truly embraced the spirit of Christmas. The publication was announced today by Judith Haut, EVP, Deputy Publisher, Random House Children’s Books, with Susan Brandt, President and CEO, Dr. Seuss Enterprises. The publication will be supported by a major marketing and publicity campaign, including opportunities for fans to interact with the Grinch character around the country.
Dr. Seuss’s HOW THE GRINCH LOST CHRISTMAS! marks the first time that Dr. Seuss Enterprises and Random House Children’s Books have expanded Dr. Seuss’s classic How the Grinch Stole Christmas! narrative. The new story begins one year after the Grinch stole Christmas from Who-ville. Eager to prove to the Whos that his heart has grown to love the holiday, the Grinch devises a plan to win Who-ville’s Christmas Crown by making the largest, most spectacular Christmas tree the Whos have ever seen! When things don’t go as planned, the Grinch’s heart turns ice-cold, and he threatens to leave Who-ville for good . . . until one small, special Who reminds him that Christmas is not about winning.
An uplifting follow-up to the timeless tale that has been at the center of Christmas festivities for more than 66 years, HOW THE GRINCH LOST CHRISTMAS! will bring new joy to Seuss fans young and old.
Featuring a foil-enhanced jacket and full-color illustrations rendered in the iconic style of the original, HOW THE GRINCH LOST CHRISTMAS! makes a splendid gift and is a must-have addition to Dr. Seuss libraries everywhere. This is a fully original story, written and illustrated in classic Dr. Seuss style by author Alastair Heim and artist Aristides Ruiz. Heim and Ruiz have contributed to Dr. Seuss publishing over the years, with Heim writing the “by the Cat in the Hat” books If I Had Your Vote, If I Ran Your School, and If I Were Saint Nick, as well as the board book I Am the Cat in the Hat, and with Ruiz illustrating the Cat in the Hat’s Learning Library books for over two decades.
Says Susan Brandt, President and CEO of Dr. Seuss Enterprises: “How the Grinch Stole Christmas! is one of the most beloved holiday celebration books of all time. Adding to that legacy with a sequel is a process we have carefully considered, and we love what the author and illustrator have created. We feel it will be yet another heartwarming piece of Seussian literature that will help families around the world grow their hearts three more sizes as they celebrate the holidays for decades to come.”
Says Alice Jonaitis, Executive Editor, Dr. Seuss Publishing: “One of the most asked questions we receive from Seuss fans of all ages is ‘What do you think happened to the Grinch after he stole Christmas?’ We are excited to finally be able to answer this question and have the magic of Grinchmas live on with this new book brought to life by Alastair Heim and Aristides Ruiz.”
How the Grinch Stole Christmas! has become an annual holiday tradition for families and young children around the globe, with three blockbuster movies starring major names, including Jim Carrey and Benedict Cumberbatch, and several other books featuring the Grinch, including the recently published Dr. Seuss’s The Sounds of Grinchmas (on sale September 2021), which has already sold 200,000 copies. With 8.6 billion views of #Grinch on TikTok and a record sales year for How the Grinch Stole Christmas! in 2022, the Grinch has never been more popular.
Maria Correa, Associate Editor, edited the project for Random House Children’s Books.
Dr. Seuss’s HOW THE GRINCH LOST CHRISTMAS! is available for pre-order now.
MEDIA CONTACTS
Dominique Cimina
SVP, Publicity, Corporate Communications and Author Brand Strategy
Random House Children’s Books
dcimina@penguinrandomhouse.com | 212.782.9314
Madison Furr
Publicist
Random House Children’s Books
mfurr@penguinrandomhouse.com | 212.572.6105
Dr. Seuss’s How the Grinch Lost Christmas!
By Alastair Heim; Illustrated by Aristides Ruiz
Random House Books for Young Readers | On Sale: 9/5/2023 | Ages 5–9 | Page Count: 40
HC ISBN: 978-0-593-56316-8 ($19.99/$26.99 Can.) | GLB: 978-0-593-56317-5 ($22.99/$29.99 Can.)
RANDOM HOUSE CHILDREN’S BOOKS (rhcbooks.com) is the world’s largest English-language children’s trade book publisher. Creating books for toddlers through young adult readers, in all formats from board books to activity books to picture books, novels, ebooks, and apps, the imprints of Random House Children’s Books bring together award-winning authors and illustrators, world-famous franchise characters, and multimillion-copy series. Random House is the longtime home of the beloved and bestselling Dr. Seuss books, which continue to make learning to read fun for millions of children everywhere. Random House Children’s Books is a division of Penguin Random House LLC.
DR. SEUSS ENTERPRISES is a leading global children’s entertainment company focused on promoting literacy, education, self-confidence, and the wonderful possibilities of a child’s imagination through the works of Dr. Seuss. The company was established in 1993 and is based in San Diego, California. Global endeavors include publishing, film, TV, stage productions, exhibitions, digital media, licensed merchandise, and other strategic partnerships. For more information about Dr. Seuss Enterprises, visit drseussenterprises.com or follow on Instagram.
ABOUT ALASTAIR HEIM: Alastair Heim is the author of thirteen children’s picture books, including Hello, Door, which was named a New York Public Library Best Book of the Year; The Great Puppy Invasion, which won the Oklahoma Redbud Read-Aloud Award; and Quiet Down, Loud Town!, which was named a Junior Library Guild Gold Standard Selection. He has also written three Dr. Seuss Beginner Books: If I Had Your Vote, If I Ran Your School, and If I Were Saint Nick—all featuring the Cat in the Hat—as well as the board book I Am the Cat in the Hat. He is represented by Kelly Sonnack of the Andrea Brown Literary Agency and lives in Kansas City with his wife and three incredible children.
ABOUT ARISTIDES RUIZ: New Jersey native and “constant doodler” Aristides (“Art”) Ruiz has illustrated over 100 books for children—among them more than 40 books in the Cat in the Hat’s Learning Library series. A versatile artist, he divides his time between illustrating for children and fine-art painting. To learn more about Art and his work, visit aristidesruiz.com.
AtGames® and Dr. Seuss Enterprises Announce a Partnership to Create Original Virtual Pinball Tables
LOS ANGELES, August 9, 2022 (Newswire.com) - AtGames ®, a leader in interactive entertainment products, today announced that classic Dr. Seuss properties will be featured in new virtual pinball tables for the AtGames Legends Arcade Family of products running on the Legends Arcade Platform.
The Dr. Seuss properties that will be developed into innovative new original virtual pinball tables exclusively for play on Legends Arcade Platform products like the Legends Ultimate, Legends Pinball, and Legends Gamer series include Dr. Seuss’s ABC; Fox in Socks; Green Eggs and Ham; How the Grinch Stole Christmas!; Oh, the Places You’ll Go!; One Fish Two Fish Red Fish Blue Fish; and The Cat in the Hat.
“Dr. Seuss Enterprises is always looking for best-in-class partners to help bring our iconic characters to life in new, exciting ways," said Susan Brandt, President and CEO of Dr. Seuss Enterprises. "Placing them in the digital pinball space AtGames has created is an exciting blend of nostalgia and innovation, and we look forward to seeing our fans' reaction to this exceptionally engaging platform."
This new partnership builds on previous AtGames initiatives that have brought extensive libraries of classic arcade video games and other legendary properties to their range of exciting home arcades and consoles, complete with authentic gameplay, video, and sound.
“These beloved Dr. Seuss properties have delighted families for generations,” says Dr. Ping-Kang Hsiung, CEO of AtGames. “We are humbled to partner with Dr. Seuss Enterprises on making these virtual pinball tables as memorable as their other iconic media adaptations.
The new virtual pinball tables based on iconic Dr. Seuss properties are expected to start to appear on AtGames Legends Arcade Family products in late 2022.
AtGames (http://www.atgames.net) is a leader in innovative consumer-oriented interactive entertainment products. The company leverages the latest technology to develop and publish its best-selling classic video game products for worldwide distribution. AtGames is based in Los Angeles, with international offices in Taipei and Shenzhen.
Dr. Seuss Enterprises is a leading global children’s entertainment company focused on promoting literacy, education, self-confidence, and the wonderful possibilities of a child’s imagination through the works of Dr. Seuss. The company was established in 1993 and is based in San Diego, California. Global endeavors include publishing, film, TV, stage productions, exhibitions, digital media, licensed merchandise, and other strategic partnerships. For more information about Dr. Seuss Enterprises, visit Seussville.com, or follow on Instagram.
For More Information, Please Contact:
For Dr. Seuss Enterprises
Beth Mellow, Brittany Smith
Dr. Seuss Enterprises Names VP Marketing, Communications
April 6, 2022 - Dr. Seuss Enterprises, a leading global children’s entertainment company, today announced the promotion of Shannon Spisak to her new role as Vice President of Marketing and Communications. Spisak, who previously held the role of Senior Director of Marketing and Communications, will spearhead all marketing-related activities for the company. Additionally, Dr. Seuss Enterprises is expanding their management team with the new appointments of Vienna Downes, Jimeka Broussard, and Raquel Ojalvo into positions within retail and licensing, on the heels of an immense year of growth for the company.
Spisak will report directly to the CEO & President of Dr. Seuss Enterprises, Susan Brandt, and will be involved as part of the DSE executive management team, helping to move the business forward while continuing to support its strategic vision. Additionally, Spisak will play a key role in helping to develop the company’s product, marketing, creative, social media, and business plans. As an industry veteran, Spisak will continue to help the company evolve and expand the Dr. Seuss brand platform, while developing strategic, 360-degree marketing programs that create excitement, retail opportunities, and collaboration moments with key partners.
“I am excited and honored to be elevated to this role at Dr. Seuss Enterprises,” said Spisak. “It’s an incredible time to be at Dr. Seuss Enterprises and with these new responsibilities, I am looking forward to helping our beloved property grow even further.”
Additionally, three new hires have been announced at Dr. Seuss Enterprises. Vienna Downes will join the team as the Senior Director of Licensing and Sales, leaning on her extensive experience in orchestrating winning business initiatives and innovative licensing programs. Raquel Ojalvo is also joining the team as the Director of Retail Sales. She brings 10+ years of experience in entertainment licensing and sales, focusing on new business development and category management. Jimeka Broussard has been hired as Licensing Manager, and brings to the team a background in budget, product, and contract management that has propelled her performance to deliver best-in-class results. These new hires mark a moment at the organization of not only increased growth, but one that will put Dr. Seuss Enterprises in a strong position with a talented and strategic team of professionals.
CEO & President of Dr. Seuss Enterprises, Susan Brandt stated, “Shannon has shown an impressive ability to not only manage and lead our team members to success but has also been a force of creativity and innovation. I am also thrilled to welcome Vienna, Jimeka, and Raquel who come from impressive backgrounds and each with the skills to help propel Dr. Seuss Enterprises to even greater heights.”
Dr. Seuss Enterprises is a leading global children’s entertainment company focused on promoting literacy, education, self-confidence, and the wonderful possibilities of a child’s imagination through the works of Dr. Seuss. The company was established in 1993 and is based in San Diego, California. Global endeavors include publishing, film, TV, stage productions, exhibitions, digital media, licensed merchandise, and other strategic partnerships. For more information about Dr. Seuss Enterprises, visit Seussville.com, or follow on Instagram.
Netflix and Dr. Seuss Enterprises to Bring the Whimsical World Of Dr. Seuss to Life
Executive Producer Dustin Ferrer Tapped as Showrunner for New Series Inspired By Well-Known Dr. Seuss Books Including One Fish, Two Fish, Red Fish, Blue Fish, The Sneetches, Horton Hears a Who! and More
Hollywood, Calif. - March 15, 2022 - Netflix and Dr. Seuss Enterprises today announced they will bring some of the most iconic and beloved stories and characters of Dr. Seuss to life with five new animated preschool series and specials. The projects are inspired by treasured stories like Horton Hears a Who!, The Sneetches, One Fish, Two Fish, Red Fish, Blue Fish, and Wacky Wednesday, in addition to lovable characters like Thidwick the Big-Hearted Moose. Executive Producer Dustin Ferrer (Esme & Roy, Shimmer & Shine, Daniel Tiger's Neighborhood) will serve as showrunner across all five, and additional showrunners will be revealed in the coming weeks. The announcement expands the partnership between Netflix and Dr. Seuss Enterprises even further, following the launch of the critically acclaimed animated series Green Eggs and Ham in 2019, which will have its anticipated second season premiere April 8, 2022.
The new Dr. Seuss line-up will serve as a true anchor for Netflix’s expanded focus on pre-school. Introducing concepts of foundational learning, this new slate of programming will explore themes of diversity and respect for others all told through fun and engaging stories that incorporate the whimsical humor, distinctive visuals and rhythmic style of Dr. Seuss.
“Netflix is a trusted home for characters kids love, and generations of kids love the characters imagined by Dr. Seuss. These beloved stories have been a core part of families’ libraries for many years and it gives me great pride that we are bringing them to our catalog of Netflix shows, in a fresh and modern way that resonates with audiences today,” said Heather Tilert, Director of Preschool Content, Netflix.
Susan Brandt, President and CEO of Dr. Seuss Enterprises, added, “Dr. Seuss Enterprises is proud of the collaborative relationship we share with Netflix. We are always looking for new and engaging ways to share our stories, characters and messages with the next generation of fans, and Netflix has a unique ability to create original, delightful adaptations of our timeless classics with an emphasis on imagination, fun, and education. Our partnership has been very prosperous thus far with our award-winning animated series Green Eggs and Ham. We hope to continue that success with our upcoming projects.”
The greenlit projects include the following books:
Logline: This series follows the adventures of two loveable fish who are different in every way. Red and Blue consistently find themselves in comedic situations that allow them to introduce oppositional vocabulary to our preschool viewers.
Format: Series, 7-min eps and 2-min music videos
Animation: 2D
Logline: As long as there have been Sneetches on beaches, the Star-Bellies and Moon-Bellies have lived separate lives. But when two young Sneetches form an unlikely friendship, they teach their communities that differences don't need to be avoided, they can be celebrated.
Format: 45-min special
Animation: 3D
Logline: In an otherwise perfectly normal town, whenever Wednesday rolls around things suddenly get wacky! Luckily, the town has a ten-year-old Wacky Expert, who knows that humor inspires creativity and never fails to solve every wacky problem with an equally wacky solution.
Format: Series, 11-min eps
Animation: Mixed Media
Logline: This series follows a young Horton as he explores the Jungle of Nool with his two best friends: going on daring adventures, helping their community, and learning how to stand up for what's fair.
Format: Series, 11-min eps
Animation: 3D
Logline: When a grumpy moose leader decides that he wants to be the happiest moose in the pack, he calls upon sweet Thidwick to help him. As this unlikely duo embarks on a comical adventure, Thidwick discovers that the key to happiness is being kind to others.
Format: 45-min special
Animation: 3D
Netflix is the world's leading streaming entertainment service with 222 million paid memberships in over 190 countries enjoying TV series, documentaries, feature films and mobile games across a wide variety of genres and languages. Members can watch as much as they want, anytime, anywhere, on any Internet-connected screen. Members can play, pause and resume watching, all without commercials or commitments.
Dr. Seuss Enterprises is a leading global children’s entertainment company focused on promoting literacy, education, self-confidence, and the wonderful possibilities of a child’s imagination through the works of Dr. Seuss. The company was established in 1993 and is based in San Diego, California. Global endeavors include publishing, film, TV, stage productions, exhibitions, digital media, licensed merchandise, and other strategic partnerships. For more information about Dr. Seuss Enterprises, visit Seussville.com, or follow on Instagram.
# # #
Don Halcombe
dhalcombe@netflix.com
Beth Mellow, Brittany Smith
Dr. Seuss Enterprises and Random House Children’s Books Announce Seuss Studios, Original Line of Early Readers Books
March 2, 2022—Dr. Seuss Enterprises (DSE) and Random House Children’s Books (RHCB) will launch Seuss Studios, a line of books for early readers by new and emerging authors and illustrators who will create original stories inspired by Ted Geisel’s (aka Dr. Seuss) unpublished sketches and illustrations. The news was announced today, Dr. Seuss’s birthday, by DSE and RHCB.
Seuss Studios will carry forward Dr. Seuss’s legacy of inspiring millions of people to learn to love to read by working with an inclusive community of authors and illustrators to create books for all young readers and families that capture Dr. Seuss’s hallmark spirit of creativity and imagination.
The sketches and illustrations that will serve as inspiration pieces for Seuss Studios books have been selected from the Dr. Seuss Collection archives at UC San Diego and curated by Dr. Seuss Enterprises and Random House Children’s Books. The original Dr. Seuss sketch that serves as the inspiration for each of the new Seuss Studios books will be included in the book, along with a note from the creators explaining how they were inspired, and their process.
The launch of Seuss Studios is a tribute to Ted Geisel’s commitment to supporting new writers and artists. In 1957, Ted Geisel co-founded the Beginner Books imprint at Random House, the iconic line that includes enduring, bestselling classics like The Cat in the Hat and Green Eggs and Ham. With this imprint, Geisel sought not only to create a robust and enriching library for kids, but also to open new doors for creators who were either at the beginning of their publishing careers or who worked in other creative industries.
Continuing the tradition started with Beginner Books, Dr. Seuss Enterprises and Random House Children’s Books will seek out and work with a varied roster of fresh new voices to develop the Seuss Studios line.
Mallory Loehr, EVP and Publisher, Random House Books for Young Readers; and Martha Rago, VP, Executive Creative Director, RHCB, will oversee editorial and art direction at Random House Children’s Books.
Susan Brandt, President and CEO of Dr. Seuss Enterprises said, “Seuss Studios is a new, exciting step in the continued evolution and growth of Dr. Seuss Enterprises, and one that will help us ensure that Dr. Seuss’s images live on in the best possible way—and in new ways—for future readers. We look forward to putting the spotlight on a new generation of talent who we know will bring their unique voices and style to the page, while also drawing inspiration from the creativity and imagination of Dr. Seuss.”
Mallory Loehr said: “I can't wait to see what the Seuss Studios creators come up with! The unique styles and voices of each author and illustrator in the Seuss Studios line will shine through on every page, cover to cover—with a glimmer of Dr. Seuss’s imagination tucked inside each book. I know that these stories will connect to today's young readers and inspire a joy in reading for years and years to come.”
Seuss Studios books will be geared towards readers ages 4 to 8. Additional details on the inaugural list will be announced later this year.
Dr. Seuss Enterprises is a leading global children’s entertainment company focused on promoting literacy, education, self-confidence, and the wonderful possibilities of a child’s imagination through the works of Dr. Seuss. The company was established in 1993 and is based in San Diego, California. Global endeavors include publishing, film, TV, stage productions, exhibitions, digital media, licensed merchandise, and other strategic partnerships. For more information about Dr. Seuss Enterprises, visit Seussville.com, or follow on Instagram.
Random House Children’s Books (rhcbooks.com) is the world’s largest English-language children’s trade book publisher. Creating books for toddlers through young adult readers, in all formats from board books to activity books to picture books, novels, ebooks, and apps, the imprints of Random House Children’s Books bring together award-winning authors and illustrators, world-famous franchise characters, and multimillion-copy series. Random House is the longtime home of the beloved and bestselling Dr. Seuss books, which continue to make learning to read fun for millions of children everywhere. Random House Children’s Books is a division of Penguin Random House LLC.
Dr. Seuss Enterprises and RHCB Announce Seuss Studios, Original Line of Early Readers Books
March 2, 2022—Dr. Seuss Enterprises (DSE) and Random House Children’s Books (RHCB) will launch Seuss Studios, a line of books for early readers by new and emerging authors and illustrators who will create original stories inspired by Ted Geisel’s (aka Dr. Seuss) unpublished sketches and illustrations. The news was announced today, Dr. Seuss’s birthday, by DSE and RHCB.
Seuss Studios will carry forward Dr. Seuss’s legacy of inspiring millions of people to learn to love to read by working with an inclusive community of authors and illustrators to create books for all young readers and families that capture Dr. Seuss’s hallmark spirit of creativity and imagination.
The sketches and illustrations that will serve as inspiration pieces for Seuss Studios books have been selected from the Dr. Seuss Collection archives at UC San Diego and curated by Dr. Seuss Enterprises and Random House Children’s Books. The original Dr. Seuss sketch that serves as the inspiration for each of the new Seuss Studios books will be included in the book, along with a note from the creators explaining how they were inspired, and their process.
The launch of Seuss Studios is a tribute to Ted Geisel’s commitment to supporting new writers and artists. In 1957, Ted Geisel co-founded the Beginner Books imprint at Random House, the iconic line that includes enduring, bestselling classics like The Cat in the Hat and Green Eggs and Ham. With this imprint, Geisel sought not only to create a robust and enriching library for kids, but also to open new doors for creators who were either at the beginning of their publishing careers or who worked in other creative industries.
Continuing the tradition started with Beginner Books, Dr. Seuss Enterprises and Random House Children’s Books will seek out and work with a varied roster of fresh new voices to develop the Seuss Studios line.
Mallory Loehr, EVP and Publisher, Random House Books for Young Readers; and Martha Rago, VP, Executive Creative Director, RHCB, will oversee editorial and art direction at Random House Children’s Books.
Susan Brandt, President and CEO of Dr. Seuss Enterprises said, “Seuss Studios is a new, exciting step in the continued evolution and growth of Dr. Seuss Enterprises, and one that will help us ensure that Dr. Seuss’s images live on in the best possible way—and in new ways—for future readers. We look forward to putting the spotlight on a new generation of talent who we know will bring their unique voices and style to the page, while also drawing inspiration from the creativity and imagination of Dr. Seuss.”
Mallory Loehr said: “I can't wait to see what the Seuss Studios creators come up with! The unique styles and voices of each author and illustrator in the Seuss Studios line will shine through on every page, cover to cover—with a glimmer of Dr. Seuss’s imagination tucked inside each book. I know that these stories will connect to today's young readers and inspire a joy in reading for years and years to come.”
Seuss Studios books will be geared towards readers ages 4 to 8. Additional details on the inaugural list will be announced later this year.
Dr. Seuss Enterprises is a leading global children’s entertainment company focused on promoting literacy, education, self-confidence, and the wonderful possibilities of a child’s imagination through the works of Dr. Seuss. The company was established in 1993 and is based in San Diego, California. Global endeavors include publishing, film, TV, stage productions, exhibitions, digital media, licensed merchandise, and other strategic partnerships. For more information about Dr. Seuss Enterprises, visit Seussville.com, or follow on Instagram.
Random House Children’s Books (rhcbooks.com) is the world’s largest English-language children’s trade book publisher. Creating books for toddlers through young adult readers, in all formats from board books to activity books to picture books, novels, ebooks, and apps, the imprints of Random House Children’s Books bring together award-winning authors and illustrators, world-famous franchise characters, and multimillion-copy series. Random House is the longtime home of the beloved and bestselling Dr. Seuss books, which continue to make learning to read fun for millions of children everywhere. Random House Children’s Books is a division of Penguin Random House LLC.
Dr. Seuss Characters Visit Empire State Building for Cat in the Hat’s 65th Anniversary
WHO: The Cat in the Hat, Thing 1 & Thing 2
WHAT: Dr. Seuss characters The Cat in the Hat, Thing 1 & Thing 2 will participate in a ceremonial lighting of the Empire State Building on Friday, Mar. 11 in celebration of The Cat in the Hat’s 65th Anniversary.
Dr. Seuss Enterprises is celebrating the 65th anniversary of the classic children’s book, The Cat in the Hat, which has captured the imaginations of young readers with its whimsical story and iconic red and white striped hat. First published in 1957, The Cat in The Hat quickly became a cultural phenomenon with excitement and fun packed into its pages. Over the past 65 years, the book has been a staple for young readers - often the first book they read, making it one of the most recognizable and beloved titles to this day. To honor the inspirational Dr. Seuss story and its enduring power to help children fall in love with reading, the Empire State Building will be lit up in red and white to represent The Cat in the Hat’s iconic striped hat.
WHERE: Empire State Building
350 Fifth Avenue between 33rd and 34th Streets
Photo opportunity to take place on the Grand Staircase and 86th Floor Observatory
WHEN: Friday, Mar. 11, 2022
Media Check-in: 9:45 a.m. ET | Photo Opportunity: 10:00 a.m. ET
CONTACT:
Alison McCaffrey, UEG / Alison.McCaffrey@uegworldwide.com 914-960-8118 (for Empire State Building)
Marley Gerber, DKC/Dr. Seuss / Marley_Gerber@dkcnews.com 516-320-0486
The Empire State Building, "The World's Most Famous Building," owned by Empire State Realty Trust, Inc. (ESRT: NYSE), soars 1,454 feet above Midtown Manhattan from base to antenna. The $165 million reimagination of the Empire State Building Observatory Experience creates an all-new experience with a dedicated guest entrance, an interactive museum with nine galleries, and a redesigned 102nd Floor Observatory with floor-to-ceiling windows. The journey to the world-famous 86th Floor Observatory, the only 360-degree, open-air observatory with views of New York and beyond, orients visitors for their entire New York City experience and covers everything from the building's iconic history to its current place in pop-culture. Learn more at www.esbnyc.com. 2021 is the 90th anniversary year of the Building which officially opened on May 1, 1931. Declared "America's Favorite Building" by the American Institute of Architects, as well as the world's most popular travel destination by Uber and the #1 New York City attraction by Lonely Planet it welcomes more than 4 million annual visitors from around the world.
Since 2011, the building has been fully powered by renewable wind electricity, and its many floors primarily house a diverse array of office tenants such as LinkedIn, Shutterstock, and Global Brands Group, as well as retail options like STATE Grill and Bar, Tacombi, and Starbucks. For more information and Observatory Experience tickets visit esbnyc.com or follow the building's Facebook, Twitter, Instagram, Weibo, YouTube, or TikTok.
Dr. Seuss Enterprises is a leading global children’s entertainment company focused on promoting literacy, education, self-confidence, and the wonderful possibilities of a child’s imagination through the works of Dr. Seuss. The company was established in 1993 and is based in San Diego, California. Global endeavors include publishing, film, TV, stage productions, exhibitions, digital media, licensed merchandise, and other strategic partnerships. For more information about Dr. Seuss Enterprises, visit Seussville.com, or follow on Instagram.
Christina Milian reads Dr. Seuss, celebrates books and helps kids in need
February 28, 2022—Calling book lovers of all ages! Actress, singer, and songwriter Christina Milian is teaming up with Dr. Seuss Enterprises and Random House Children’s Books to commemorate Hats Off to Reading, an annual celebration that encourages the love of reading in young kids, with a very special reading of GREEN EGGS AND HAM for The Birthday Party Project. The Birthday Party Project is a national non-profit organization that creates birthday experiences for children experiencing homelessness, and during the month of March, for every monetary donation made, Dr. Seuss Enterprises and Random House Children’s Books will be gifting one book to the organization*. Christina Milian’s reading was specially created for the kids of The Birthday Party Project to enjoy, but Dr. Seuss fans everywhere are invited to check it out as well. You can view it on this link here: [insert link]
Christina Milian said, “I’m so inspired by the work The Birthday Party Project has done to make a difference in the lives of kids experiencing homelessness. Their mission to ensure that every child knows that they are worth celebrating really resonates with me, as I’m a mom of three and fully understand that moments like this matter. I’m proud to support their mission and help spread some joy with this fun reading of one of our family’s favorites Green Eggs and Ham!”
In addition to the donation campaign throughout the month of March, Dr. Seuss Enterprises and Random House Children’s Books are also endeavoring to give the gift of reading to kids experiencing homelessness and transition through a financial donation to The Birthday Party Project. Additionally, they will provide a selection of Dr. Seuss books as birthday gifts for “birthday kids” at The Birthday Party Project’s agency partner-hosted parties, as well as a selection of Dr. Seuss books and a Happy Birthday to You! Big Book to use for storytimes and parties at participating agencies. There will also be a special edition promotional printing of Dr. Seuss’s Happy Birthday to You! activity booklets for a year’s worth of “Birthdays in a Bag,” a program The Birthday Party Project started during the pandemic to keep celebrations going without in-person events.
The Birthday Party Project is a Dallas-based organization that partners with more than 67 agencies across the country to bring joy through the magic of a birthday celebration to children experiencing homelessness. Those who would like to contribute to The Birthday Party Project can donate on their website.
Christina Milian is epitome of a multihyphenate with enterprises in music, fashion, food, television, and film. Born in New Jersey and raised in Waldorf, Maryland, Milian knew shof
w business was for her immediately. Christina was signed to Island/Def Jam/UMG at the age of 18 and then booked her first lead role in 2003’s LOVE DON'T COST A THING. She then went right into BE COOL opposite John Travolta, Uma Thurman, and Vince Vaughn with F. Gary Gray directing. Currently, Christina stars as one of the leads of the upcoming Starz series STEP UP. She is the lead of the Alicia Keys produced feature film, RESORT TO LOVE, for Netflix. Prior to that, she starred as the lead of the summer hit movie, FALLING INN LOVE, also for Netflix. Other credits include SOUNDTRACK, THE OATH, BRING IT ON, FAMILY GUYS, GRANDFATHERED, and Fox’s live musical event ROCKY HORROR PICTURE SHOW directed by Kenny Ortega.
With unmistakable characters and signature rhymes, Dr. Seuss’s beloved favorite, GREEN EGGS AND HAM, has cemented its place as a children’s classic. Kids love the terrific tongue-twisters as the list of places to enjoy green eggs and ham gets longer and longer…and they might even learn a thing or two about trying new things! GREEN EGGS AND HAM was also made into a hit animated TV series with season 1 and season 2 currently available on Netflix.
Dr. Seuss Enterprises is a leading global children’s entertainment company focused on promoting literacy, education, self-confidence, and the wonderful possibilities of a child’s imagination through the works of Dr. Seuss. The company was established in 1993 and is based in San Diego, California. Global endeavors include publishing, film, TV, stage productions, exhibitions, digital media, licensed merchandise, and other strategic partnerships. For more information about Dr. Seuss Enterprises, visit Seussville.com, or follow on Instagram.
*Up to 1,000 books
Susan Brandt Appointed CEO of Dr. Seuss Enterprises
January XX, 2022—Dr. Seuss Enterprises announced today that Susan Brandt, an entertainment industry veteran who has been leading the company for more than two decades, has been promoted to president and CEO. Brandt, who was previously president of the company, will continue to lead the charge around the beloved entertainment property and oversee the worldwide operations.
During her tenure Susan Brandt has put a focus on finding new and innovative ways to connect with fans. The Dr. Seuss brand has expanded from books to include films, television, stage productions, theme parks, digital games, exhibitions, licensed products, and more while maintaining the integrity of the beloved Dr. Seuss stories and characters. Under Brandt’s stewardship, 2021 was the highest revenue year in the company’s history.
Brandt’s expertise runs across entertainment media, publishing, digital, retail, and consumer goods businesses as she manages Dr. Seuss’s billion-dollar global franchises. Some of her most recent deals for the portfolio include a three-part movie deal with Warner Animation Group, the launch of the first ever NFT experience for Dr. Seuss with Dapper Labs, and conceiving the idea for the highly successful traveling exhibition, the Dr. Seuss Experience, with Kilburne Live. Brandt has also worked closely with Netflix on the hit series Green Eggs and Ham and with PBS-TV on the award-winning show, The Cat in the Hat Knows A Lot About That!
“It has been my distinct pleasure to work with Susan Brandt over the last twenty years, so I am delighted that the Geisel-Seuss Enterprises (GSE) Board of Directors has decided to promote her to CEO,” said Brian E. C. Schottlaender, Chair of the GSE Board. “Over the years, Susan has put her heart and soul into Dr. Seuss Enterprises, and under her leadership, the company has expanded into new markets and expanded its suite of products. We look forward to working with Susan to realize the myriad opportunities before us, while promoting our core values of literacy, education, and instilling confidence and creativity in children.”
Susan Brandt said, “I am a lifelong fan of Dr. Seuss and it’s been a privilege to be part of this company, collaborate with great partners, and wonderful employees to expand the Dr. Seuss universe in ways that continue to delight. I’m looking forward to continuing the wonderful work of guiding, innovating around, and protecting this widely beloved property.”
Prior to joining Dr. Seuss Enterprises, Brandt was Vice President of home entertainment at 20th Century Fox Film Corporation where, working with the President, she launched the $500M international video division and then ran the $320M Asia Pacific region while working and living in Hong Kong. Brandt graduated with a BA degree from the University of Notre Dame and holds a Master’s of Management degree from Northwestern University’s Kellogg School of Management.
Dr. Seuss Enterprises is a leading global children’s entertainment company focused on promoting literacy, education, self-confidence, and the wonderful possibilities of a child’s imagination through the works of Dr. Seuss. The company was established in 1993 and is based in San Diego, California. Global endeavors include publishing, film, TV, stage productions, exhibitions, digital media, licensed merchandise, and other strategic partnerships. For more information about Dr. Seuss Enterprises, visit Seussville.com, or follow on Instagram.
Dr. Seuss Enterprises Continues to Rapidly Grow by Expanding Its Licensing Program in Canada
SAN DIEGO, CA – December 8th, 2021– Dr. Seuss Enterprises, a leading global children’s entertainment company, has announced today the expansion of its licensing portfolio in Canada, focusing on some of their most beloved properties within a variety of categories including accessories, home and kitchen decor, food, games, puzzles and more. New products will roll out in the Canadian market starting at the end of this year and into 2022.
These newly brokered deals for the Canadian market include a number of Dr. Seuss’s iconic titles such as Oh, The Places You’ll Go!, How The Grinch Stole Christmas!, The Cat in the Hat, Green Eggs and Ham, and The Lorax. New deals include:
Dr. Seuss Enterprises is also proud to announce the renewal of Segal as its licensing agent in Canada. Stuart Pollock, President at Segal noted, “Since the start of this partnership in 2019, we’ve grown the business by triple digits year over year. Segal has worked to bring on best in class partners for the Canadian market and is looking forward to continuing this strong partnership by maximizing the Dr. Seuss brand at Canadian retail.
Susan Brandt, President of Dr. Seuss Enterprises, said, “It’s gratifying to see the appeal of Dr. Seuss’ iconic stories continue to grow in Canada. We’re looking forward to working with these best-in-class partners to bring new touchpoints that lets our Canadian audience enjoy the brand.”
Current partners such as NTD and Mad Engine and more, have done an exceptional job of creatively bringing new and exciting articles to Canadian retail that fans of Dr. Seuss are loving. The new deals mark only the latest international partnerships announced by Dr. Seuss Enterprises, showing its rapid expansion and continuing efforts to bring the iconic titles to consumers in exciting and unique ways through meaningful licensing collaborations.
Dr. Seuss Enterprises is a leading global children’s entertainment company focused on promoting literacy, education, self-confidence and the wonderful possibilities of a child’s imagination through the works of Dr. Seuss. The company was established in 1993 and is based in San Diego, CA. Global endeavors include publishing, film, TV, stage productions, exhibitions, digital media, licensed merchandise, and other strategic partnerships. For more information about Dr. Seuss Enterprises, visit Seussville.com, or follow on Instagram.
High Above Who-ville, Dr. Seuss Enterprises and Vacasa Team Up for a Unique Holiday Stay in the Grinch’s Very Own Mt. Crumpit Cave
WHO-VILLE (Nov. 30, 2021) – Dr. Seuss Enterprises, a leading global children’s entertainment company, today announced that it is teaming up with Vacasa, North America’s leading vacation rental management platform, to create one of the most unique experiences just north of Who-ville in the Grinch's famous cave! The Seusstastic story of How the Grinch Stole Christmas! will be brought to life for a limited time, giving holiday revelers the chance to experience the Grinch and his dog Max’s home like never before.
Adventurous travelers, families, and Grinch enthusiasts looking for a steal this Christmas can celebrate the holiday season in the most whimsical way — by actually booking the Grinch’s infamous cave on Vacasa.com. (Unfortunately, the Grinch himself will be taking a holiday from the holidays as far away from all the caroling, candy canes, and Christmas cheer as he can.) Located “Three thousand feet up, Up the side of Mt. Crumpit,” guests can book the Grinch’s cave on Vacasa.com starting Dec. 3 for stays leading up to the Christmas holiday from Dec. 13 - 23. Given the Grinch's reclusive ways, the cave is set on the outskirts of town, just outside Boulder, Utah, on a beautiful, remote property. The nightly rate for a stay will be $19.57* in honor of the book’s original release in 1957, and will include Vacasa’s signature guest and home care—with a few extra touches.
The Grinch’s rocky residence is within a hand-carved cave on the side of a massive stone mountain. Designers have decked the halls of this multi-level 5,700 square-foot lair with everything a Grinch fan could imagine. There’s a kitchen stocked with roastable beast, Who-pudding, and an emergency stash of Who-hash. A music room includes the Grinch's organ alongside Max’s drum set leading into the study, main bedroom, guest bedroom, and more. Everywhere they go, visitors will be completely immersed in the world of the Grinch. Even more, the house is outfitted with all of Grinch's gadgets; his over-the-top coffee machine, armoire with green furry pants, a full-body brush, and all the kitchen supplies one would need to host a festive FEAST! FEAST! FEAST!
True to the beloved Dr. Seuss tale, the cave will have all the details that make the Grinch's Mt. Crumpit home so iconic. When asked why he won’t be at the cave to greet visitors, the Grinch commented, “I just don’t really want to. Now go away.” (After all, that’s what Vacasa is for.)
Grinch fans staying at the Grinch’s cave will have the added benefit of Vacasa’s 24/7 guest support and elevated home care. Just like every other Vacasa vacation rental, the Grinch’s cave will be professionally cleaned and cared for by a dedicated local team, so guests can pack up their snoof, and their tringlers and fuzzles and enjoy a worry-free stay.
Interested visitors are encouraged to visit vacasa.com/Grinch for a 3D tour of the cave, and to mark their calendars for booking release times—the limited stays are expected to fill immediately.
*$19.57 nightly rate does not include local lodging tax.
Dr. Seuss Enterprises is a leading global children’s entertainment company focused on promoting literacy, education, self-confidence and the wonderful possibilities of a child’s imagination through the works of Dr. Seuss. The company was established in 1993 and is based in San Diego, CA. Global endeavors include publishing, film, TV, stage productions, exhibitions, digital media, licensed merchandise, and other strategic partnerships. For more information about Dr. Seuss Enterprises, visit Seussville.com, or follow on Instagram.
Vacasa is the leading vacation rental management platform in North America, transforming the vacation rental experience by integrating purpose-built technology with expert local and national teams. Homeowners enjoy earning significant incremental income on one of their most valuable assets, delivered by the company’s unmatched technology that adjusts rates in real time to maximize revenue. Guests can relax comfortably in Vacasa’s 35,000+ homes across more than 400 destinations in North America, Belize and Costa Rica, knowing that 24/7 support is just a phone call away. In addition to enabling guests to search, discover and book its properties on Vacasa.com and the Vacasa Guest App, Vacasa provides valuable, professionally managed inventory to top channel partners, including Airbnb, Booking.com and Vrbo. In Summer 2021, Vacasa entered into an agreement to become a publicly traded company through a business combination with TPG Pace Solutions Corp. (NYSE: TPGS; “TPGS” or “TPG Pace Solutions”), a special purpose acquisition company (“SPAC”). Interested parties should refer to the definitive proxy statement/prospectus filed by Vacasa, Inc. with the U.S. Securities and Exchange Commission for important information regarding TPG Pace Solutions, Vacasa and the proposed business combination.
For more information, visit https://www.vacasa.com/press.
How The Grinch Stole…Hershey's Kisses!
HERSHEY, Pa., Nov. 30, 2021 /PRNewswire/ --- Holiday décor disappearing overnight? A street sign renamed ‘Grinch Avenue?’ Even HERSHEY’S KISSES chocolates have been stolen and changed to HERSHEY’S KISSES Milk Chocolates with Grinch Foils!
It’s official: the Grinch has departed Who-ville and is mischievously tiptoeing across the country wreaking havoc in the Sweetest Places On Earth. Chocolate lovers are buzzing over Grinch sightings at Hershey’s Chocolate World attractions around the country, including Hershey, Pa., New York, N.Y., and Las Vegas, Nev. Rumor has it he plans to stick around through the holiday season, stealing bags of HERSHEY’S KISSES chocolates only to give them out to fans once his heart grows three sizes.
“The HERSHEY’S KISSES brand and Dr. Seuss’s The Grinch® joined forces to create a partnership that reflects all that the holidays have to offer – excitement, surprise, and sweetness!” said Joe Gibilisco, Manager of Holiday for Hershey’s. “Naughty or nice, everyone – including the Grinch – deserves a little holiday cheer, and that’s where the HERSHEY’S KISSES Milk Chocolates with Grinch Foils come in.”
Plus starting now through December 8, fans nationwide also have the chance to get “Grinched!” Simply visit @hersheys on Instagram and Twitter and reply or comment #GrinchKisses and #Sweepstakes on the designated Grinch posts for the chance to win free bags of the sought-after sweets.*
“The Grinch always has something up his sleeve, and this year it’s a seriously fun collaboration with the HERSHEY’S KISSES brand,” said Susan Brandt, President of Dr. Seuss Enterprises. “In celebration of the first-ever partnership between our two iconic brands, we wanted to introduce a little holiday Grinch-y mischief and let our fans get in on the fun!”
HERSHEY'S KISSES and Dr. Seuss's The Grinch – both known for spreading holiday cheer – have partnered this holiday season to make the most wonderful time of year that much more special with limited-edition HERSHEY’S KISSES Milk Chocolates with Grinch Foils. Available exclusively for the holiday season, the new treats feature 10 different candy foils including the Grinch’s up-to-something smirk, classic Grinch sayings and of course Max’s adorable floppy ears.
As part of the partnership, chocolate lovers can visit Hershey’s Chocolate World attractions in Hershey, Pa., New York, N.Y., and Las Vegas, Nev. to be immersed in the Grinch-y mischief and enjoy décor galore, photo opportunities, an Amazing Candy Machine stuffed with the new HERSHEY’S KISSES chocolates and more! Festivities will last through the rest of the holiday season at locations nationwide.
*Rules and How to Enter:
NO PURCHASE NECESSARY. A PURCHASE WILL NOT INCREASE YOUR CHANCES OF WINNING. Open to legal residents of the 50 United States (D.C.), 18 (except 19 in AL/NE and 21 in MS) years of age and older. Void where prohibited. Sweepstakes begins 11/30/21 at 9:00:00 AM ET and ends 12/8/21 at 11:59:59 AM ET. For Official Rules and full details, including how to enter, prize descriptions and odds disclosure, click here. Sponsor: The Hershey Company, 19 E. Chocolate Avenue, Hershey, PA 17033
The Hershey Company is headquartered in Hershey, Pa., and is an industry-leading snacks company known for bringing goodness to the world through its iconic brands, remarkable people and enduring commitment to help children succeed. Hershey has approximately 17,000 employees around the world who work every day to deliver delicious, quality products. The company has more than 90 brands around the world that drive more than $8 billion in annual revenues, including such iconic brand names as Hershey's, Reese's, Kit Kat®, Jolly Rancher, Ice Breakers, SkinnyPop, and Pirate's Booty. For more than 125 years, Hershey has been committed to operating fairly, ethically and sustainably. Hershey founder, Milton Hershey, created the Milton Hershey School in 1909 and since then the company has focused on helping children succeed.
To learn more visit www.thehersheycompany.com
Dr. Seuss Enterprises is a leading global children’s entertainment company focused on promoting literacy, education, self-confidence and the wonderful possibilities of a child’s imagination through the works of Dr. Seuss. The company was established in 1993 and is based in San Diego, CA. Global endeavors include publishing, film, TV, stage productions, exhibitions, digital media, licensed merchandise, and other strategic partnerships. For more information about Dr. Seuss Enterprises, visit Seussville.com, or follow on Instagram.
Contact:
Kaylee Dugan/Hershey’s
Phone: 717-203-3113
krdugan@hersheys.com
Kayla Ramans/Zeno Group
Phone: 917-618-5474
Kayla.Ramans@zenogroup.com
SOURCE Hershey
Warner Animation Group And Dr. Seuss Enterprises Expand the Iconic World of Dr. Seuss on Screen
November X, 2021- “Oh, the places you'll go! There is fun to be done!” Dr. Seuss Enterprises, a leading global children’s entertainment company, and Warner Animation Group, the animated film production arm of Warner Bros. Pictures, today announced plans to bring on Jon M. Chu as director of the upcoming film adaptation of Oh, The Places You’ll Go! The film, set to debut in 2027, will bring the iconic story and characters of Dr. Seuss’ beloved book to life on the big screen.
Jon M. Chu most recently helmed the acclaimed film adaptation of Lin-Manuel Miranda’s Tony Award-winning musical In the Heights for Warner Bros. which was released June 11, 2021 in theaters and on HBO Max. Chu is perhaps best known for directing the worldwide phenomenon Crazy Rich Asians, which was nominated for numerous awards and earned more than $240 million, making it one of the top 10 highest grossing romantic comedies of all time. Additionally, Chu is attached to other projects including the feature film adaptation of Wicked, Home Before Dark for Apple TV+, Step Up 2: The Streets, GI. Joe: Retaliation, Justin Bieber’s Never Say Never and more.
Alongside Jon M. Chu as director, Bad Robot Productions has been tapped to adapt Oh, The Places You’ll Go! for the big screen, marking the award-winning production company’s first foray into feature animation. J.J. Abrams will serve as producer on the film along with Hannah Minghella, Bad Robot’s Head of Motion Pictures.
Oh, The Places You’ll Go! is part of the growing slate of animated projects that Warner Animation Group and Dr. Seuss Enterprises are developing, including a film adaption of The Cat in The Hat that will kick-off the new Dr. Seuss movie slate in 2024 with Erica Rivinoja (South Park, Cloudy with a Chance of Meatballs 2) and Art Hernandez (Planes, Planes: Fire and Rescue) on board as directors and Thing One and Thing Two (working title) an original feature length animated adventure set to hit theaters in 2026. These film collaborations merge the whimsical worlds of Dr. Seuss with some of the most creative and visionary Hollywood storytellers and artists. Additionally, the hit Netflix series Green Eggs and Ham, another joint project, debuts its second season on Netflix on November 5th.
Susan Brandt, President of Dr. Seuss Enterprises, said “Jon M. Chu is one of the most creative directors in the industry and we look forward to working collaboratively with Jon to capture the emotional and resonating messages found in Oh, The Places You’ll Go! We’re thrilled to bring this beloved story to screen for fans with Mr. Chu and the teams at Bad Robot and Warner Animation Group.”
Additional details about these new projects will be unveiled in the coming months, and more collaborations between Dr. Seuss Enterprises and Warner Animation Group are expected in the future.
Dr. Seuss Enterprises is a leading global children’s entertainment company focused on promoting literacy, education, self-confidence and the wonderful possibilities of a child’s imagination through the works of Dr. Seuss. The company was established in 1993 and is based in San Diego, CA. Global endeavors include publishing, film, TV, stage productions, exhibitions, digital media, licensed merchandise, and other strategic partnerships. For more information about Dr. Seuss Enterprises, visit Seussville.com, or follow on Instagram.
Jon M. Chu most recently helmed the critically acclaimed adaptation of Lin-Manuel Miranda’s Tony Award-winning musical “In the Heights” for Warner Bros. which was released June 11, 2021 in theaters and on HBO Max. Chu is perhaps best known for directing the worldwide phenomenon “Crazy Rich Asians,” which was nominated for numerous awards and earned more than $240 million, making it one of the top 10 highest grossing romantic comedies of all time. It was the first contemporary studio picture in more than 25 years to feature an all-Asian cast. He is attached to direct “Wicked,” the feature-film adaptation of the record-breaking musical phenomenon for Universal. For television, Chu serves as an executive producer and director of “Home Before Dark” for Apple TV+, which recently debuted its second season. Previous credits include “Step Up 2: The Streets,” “GI. Joe: Retaliation,” “Justin Bieber’s Never Say Never” and more representing over $1.3 billion worldwide.
Warner Animation Group (WAG) is the feature animation division of Warner Bros. Entertainment. It is dedicated to the development and production of animated films that not only live up to the rich, 90-year legacy of Warner Bros.’ animated properties, but also delight and inspire today’s global family audiences through truly imaginative storytelling. Past films have included the globally successful LEGO movie franchise, Smallfoot, and most recently, the first fully animated theatrical release from the Scooby-Doo universe, SCOOB! (May 15, 2020). WAG’s upcoming slate includes Tom and Jerry (March 5, 2021), Space Jam: A New Legacy (July 16, 2021) and their next theatrical foray into the DC cannon, DC Super Pets (working title/2022).
Bad Robot was formed by filmmaker J.J. Abrams in 2001. The company has produced television series such as Alias, Lost, Fringe, Person of Interest, Castle Rock, Westworld, Lovecraft Country and Little Voice; feature films such as Super 8, Star Wars: The Force Awakens and Star Wars: Rise of Skywalker, the Star Trek, Mission: Impossible and Cloverfield franchises; and interactive content including the mobile app Action Movie FX. Bad Robot's first foray into publishing, S., a novel conceived by Abrams and written by Doug Dorst, was a New York Times Best Seller. In 2018, the company launched Loud Robot, an artist-friendly independent music label, and Bad Robot Games, a new entity dedicated to developing large and indie-scale original games for mobile, PC and console. Bad Robot is based in Santa Monica and can be followed at twitter.com/bad_robot and instagram.com/bad_robot.
Dr. Seuss Enterprises Kicks Off the 2021 Holiday Season with Brand New Partnerships and a Robust Merchandising Program for the Grinch
October 6, 2021 - Dr. Seuss Enterprises, a leading global children’s entertainment company, is welcoming the holiday season with a broad and diverse licensing program for one of its most iconic properties, the Grinch. Building off of the success of Grinchmas 2020, which saw early sellouts and record sell-through rates, this year’s program for The Grinch will focus on a premier global roster of close to 40 partners that will bring the beloved Who-ville character to life in a myriad of ways.
This year Dr. Seuss Enterprises is leaning into the Grinch as a staunch individualist any fan can relate to. This theme will be highlighted in the merchandising, events, and activations. Dr. Seuss Enterprises has already signed a long list of new and exciting licensed product partners for key categories including apparel, accessories, pet toys, ornaments, food gifting, and more. Among the product lines fans will find in retail this holiday include themed products from Hershey’s, character-inspired dog toys from BARK, the makers of BarkBox, squishable plush toys from Aurora, Grinch-themed tees and fleece from Life is Good, Hybrid, Komar, Hanna Andersson, SG Companies, and tentree, signature women and children’s footwear collections from Skechers, and festive decor from Gemmy Industries. The list doesn’t stop there - Dr. Seuss Enterprises is proud to list Ruz USA, Williams Sonoma, Funko, Loungefly, American Exchange, Build-A-Bear Workshop, Bioworld, CreateOn, Enesco, MJC, Franco, Hallmark, Tervis, Zrike, The Chase Group, Patton Pictures, Pottery Barn Kids, Pottery Barn Teens, Oriental Trading, American Greetings, American Eagle, Fetch for Pets, Jacmel Jewelry, Lenox, Stance, and Fun.com as additional Grinch licensees.
The Grinch will also continue his global reach this year with several new expansions. The ever-expanding Canadian retail program will be well represented with merchandise from partners Mad Engine, NTD, Bioworld Canada, and Formula Brands. Product categories in the United Kingdom and European markets are also expanding with new licensee H&A Marketing covering health and beauty, Fizz Creations for games and gifting, Stor for kitchenware, and Brand Alliance for adult apparel and accessories, which is resulting in the largest retail program ever in the UK. Cotton On will launch Grinch retail programs at their stores in both the United States and Australia. Other highlights out of Australian and New Zealand include apparel and accessory programs from Mitch Dowd and a fourth Grinch collection from sleepwear king Peter Alexander. New apparel from Powerhouse Clothing will feature in South Africa and apparel from new licensees Grupo Ismark and Grupo Textil CIMS in Mexico.
The story of How the Grinch Stole Christmas! will be brought to life not only through inspired products, but through live experiences as well. Dr. Seuss Enterprises has partnered with companies such as Kilburn Live to create lasting family memories. They will be bringing the Grinch to Chicago where guests will be able to visit the acclaimed The Dr. Seuss Experience, a Seuss-tacular immersive spectacle where guests can take a journey through the world of Who-ville. Additionally, folks can catch the Annual Universal Studios Orlando & Universal Studios Hollywood celebration of Grinchmas at their parks.
Susan Brandt, President of Dr. Seuss Enterprises, said “The Grinch is one of our more popular properties and has truly become a big part of the holiday season. With our best-in-class partners, we’re building out a licensing program that is our most ambitious to date and that we hope will appeal to all fans, whether they love the Grinch’s snarky sense of humor or the fact that his heart grows three sizes.”
Dr. Seuss’s How the Grinch Stole Christmas! (Random House Children’s Books) debuted in 1957 and it was like no other Christmas tale before. While other stories featured Santa and the joys of Christmas, this soon-to-be holiday classic starred a Grinch who disliked the whole Christmas season. Six decades later, “Grinch” is part of the modern lexicon and included in four different dictionaries; the book has spawned star-led Hollywood productions, animated specials, and a musical; and millions of Grinch-inspired products from makeup to union suits are sold globally each year to fans who love the character’s snarky wit.
Dr. Seuss Enterprises is a leading global children’s entertainment company focused on promoting literacy, education, self-confidence and the wonderful possibilities of a child’s imagination through the works of Dr. Seuss. The company was established in 1993 and is based in San Diego, CA. Global endeavors include publishing, film, TV, stage productions, exhibitions, digital media, licensed merchandise, and other strategic partnerships. For more information about Dr. Seuss Enterprises, visit Seussville.com, or follow on Instagram.
Licensee Images: HERE
Seuss Enterprises Partners with tonies to Create New Audio Experiences Featuring Its Iconic IP
August X, 2021—Dr. Seuss Enterprises, a leading global children’s entertainment company, and tonies®, the original screen-free audio entertainment system for young children, announced today that they have signed an agreement to create a line-up of audio experiences spotlighting the world-renowned Dr. Seuss characters and story library. The tonies partnership comes as Dr. Seuss Enterprises puts a major focus on building more audio-first entertainment experiences and expanding its portfolio of beloved characters onto more audio-focused platforms.
The first-of-its-kind to market, tonies draws on traditional patterns of tactical play interwoven with on-demand digital content to introduce a world of possibility to imaginative children worldwide. The system works with the combination of a Toniebox, a soft shockproof, portable five-inch speaker cube with no screens, sharp corners or edges, or complicated controls, and tonies, hand-painted figures containing stories, songs and more. The Toniebox comes to life when paired with the whimsical collection of Tonies figures through near-field communications (NFC) technology.
Just in time for its 65th anniversary, The Cat in the Hat will be the first Dr. Seuss Tonie to debut in early 2022. The Cat in the Hat Tonie will feature original audio productions of some of Dr. Seuss most iconic characters and stories, including The Cat in the Hat, The Cat in the Hat Comes Back and There’s a Wocket in My Pocket. Additional titles will be unveiled in the coming months.
Susan Brandt, President, Dr. Seuss Enterprises, said, “Audio continues to be on the rise as parents look for new ways to entertain their kids beyond screen time, whether its audiobooks or podcasts, or something as innovative as tonies. The tonies team has created an experience that is verbal, tactile and inspirational for kids’ imaginations. As our team continues to bring our properties further into the world of audio, we see tonies as a cornerstone partnership.”
“The Dr. Seuss library is filled with timeless and universally loved stories that appeal to imaginations of so many youngsters,” said Christoph Frehsee, President, tonies USA. “Beginning with The Cat in the Hat, we are looking forward to bringing this whimsical world of characters to the tonies universe in 2022 and beyond.”
The tonies partnership also underscores Dr. Seuss Enterprises’ commitment to innovation and creating fresh, cutting-edge ways for fans to enjoy their favorite characters and stories.
For the latest news on tonies, visit tonies.com and follow on Instagram (@tonies.us), Facebook (@tonies.us) and Twitter (@ToniesUS). Follow Dr. Seuss Enterprises on Facebook (@Dr.Seuss) and Instagram (@drseuss).
Dr. Seuss enterprises is a leading global children’s entertainment company focused on promoting literacy, education, self-confidence and the wonderful possibilities of a child’s imagination through the works of Dr. Seuss. The company was established in 1993 and is based in San Diego, CA. Global endeavors include publishing, film, TV, stage productions, exhibitions, digital media, licensed merchandise, and other strategic partnerships. For more information about Dr. Seuss Enterprises, visit Seussville.com, or follow on Instagram.
tonies® is the original screen-free audio entertainment system for young children. Launched in 2016 in Germany, co-founders Patric Faßbender and Marcus Stahl created tonies with one thing in mind: their children. This revolutionary system allows kids to experience storytelling in a digital age, in a way that stimulates their imagination without screens. The Toniebox was created for kids and parents who want to feel good about their entertainment at home and to bring back imagination in its purest form. Today, tonies is the fastest growing toy company in Europe and a rising star in the United States. Among its many achievements, tonies was named among Fast Company’s prestigious World’s Most Innovative Companies for 2021, top ranked in Education. For more information, visit tonies.com.
Dr. Seuss Enterprises, Dapper Labs and Tibles Launch Seussibles
Vancouver, BC, July 21, 2020 - Dapper Labs, the company behind the world's first and most successful consumer blockchain game, CryptoKitties and soon to launch NBA Top Shot, today announced that it is further expanding its push to bring blockchain to mainstream consumers by partnering with Dr. Seuss Enterprises to create all new digital collectibles to the Flow blockchain. Featuring some of Dr Seuss’ most iconic and popular characters, including Cat in the Hat, The Lorax, Horton and Thing One and Thing Two, the web-based experience will enable fans of Dr. Seuss’s vast universe the ability to collect digital packs of their favorite characters and wholly own them on blockchain forever.
Drawing from the decal collections of our youth, the new experience is designed to hit the right balance of nostalgia and discovery in an innovative, new digital format. To access, fans simply visit drseuss.onflow.org and begin assembling digital decals to organize into collections. As they amass these collections, they will be given the opportunity to discover and unlock exclusive content that they can use to publicly post and showcase their fandom for this iconic brand.
“As the world moves increasingly online, so has consumers’ desire for discovering and collecting digital memorabilia that brings them one step closer to their favorite athletes, musicians and iconic characters,” said Roham Gharegozlou, CEO and founder of Dapper Labs. “With our new Dr. Seuss digital decal experience, we are marrying the best of both worlds - allowing fans to interact and discover something entirely new, while tapping into our collective nostalgia for the characters that mean so much from our childhood. We are thrilled to be working alongside Dr. Seuss Enterprises to launch this first of its kind endeavour that is bound to bring joy to Dr. Seuss fans around the globe.”
Unlike typical collectibles, the decal experience is designed to live on forever in a digital space. Because of the true ownership provided by blockchain technology, fans will be able to treat their digital collections as one of a kind assets that can be passed down from parent to child, or among friends for generations to come.
“Dr. Seuss fans are some of the most passionate fans in the world,” said Susan Brandt, president of Dr. Seuss Enterprises. “By partnering with a company like Dapper Labs, a true trailblazer in the blockchain space, we will be able to offer our fans something entirely new. Digital collectibles will allow Dr. Seuss fans to revisit and revel in their favorite characters in an entirely new way.”
For more information on the partnership between Dapper Labs and Dr Seuss Enterprises, please visit drseuss.onflow.org.
Dapper Labs is the company behind CryptoKitties and the Flow blockchain as well as upcoming titles like NBA Top Shot. Founded in 2018, Dapper Labs uses blockchain technology to bring new forms of digital engagement to fans around the world. Blockchain-enabled applications can bring fans closer with the brands they love, give people a real stake in the communities they contribute to, and create new ways for consumers to become creators themselves. Publicly-announced Dapper Labs partners include the NBA and NBPA, Warner Music Group, Ubisoft, and the UFC. Notable investors in Dapper Labs include Andreessen Horowitz, Union Square Ventures, Venrock, Google Ventures, Samsung, and the founders of Dreamworks, Reddit, Coinbase, Zynga, and AngelList, among others. For more information visit www.dapperlabs.com.
About Dr Seuss Enterprises
Dr. Seuss Enterprises is a leading global children’s entertainment company focused on preserving and enhancing the quality and dignity of Dr. Seuss’s body of work, thereby ensuring that each generation will experience the stories, characters, life lessons, and genius of Dr. Seuss. The company was established in 1993 and is based in San Diego, California. Dr. Seuss Enterprises’ global endeavors complement Dr. Seuss’s iconic books and include films, TV shows, stage productions, exhibitions, digital media, licensed merchandise, and other strategic partnerships. Ted Geisel once said he never wanted to license his characters to anyone who would “round out the edges,” a guiding principle at Dr. Seuss Enterprises. For more information about Dr. Seuss, visit Seussville.com and follow us on Instagram and Facebook.
Dr. Seuss Enterprises Promotes Nicole Gates to Senior Corporate Counsel
July XX, 2021—Dr. Seuss Enterprises, a leading global children’s entertainment company, today announced the promotion of Nicole Gates to Senior Corporate Counsel. In this new role, Nicole will continue to lead and oversee matters relating to Dr. Seuss’ global portfolio and manage all legal concerns. This promotion comes at a time when Dr. Seuss Enterprises continues to grow its team and is part of an ongoing strategy to develop and advance its talent.
Nicole joined Dr. Seuss Enterprises in 2018 as its first in-house counsel and has now worked her way up to Senior Corporate Counsel, where she manages all legal aspects, including infringement issues, a global trademark portfolio, entertainment and licensed product contracts, and litigation matters. Nicole is a member of Dr. Seuss’s executive team and oversees and provides counsel on matters relating to the company’s global portfolio including the iconic Dr. Seuss books, films, TV shows, stage productions, exhibitions, digital media, licensed merchandise, and other strategic partnerships. Additionally, Nicole drafts and negotiates license and content creation agreements, provides advice on disputes and assists with day to day commercial transactions.
During the turbulence of this past year, Nicole’s duties have expanded much beyond that of legal advisor. She has been essential in organizing team engagement and return to work policies and also works closely with the President to implement DSE’s business operations and administrative needs. In addition to her new title as Senior Corporate Counsel of Dr. Seuss Enterprises, L.P., Nicole was appointed Secretary of Geisel-Seuss Enterprises, Inc. in 2021.
“Over the past few years, Nicole has become an integral member of Dr. Seuss Enterprises’ leadership team and has provided invaluable legal advice and support,” said Susan Brandt, President of Dr. Seuss Enterprises. “The promotion to Senior Corporate Counsel is well-deserved and we are excited to see Nicole continue growing within the organization and take on this new role.”
Nicole graduated from the University of Virginia with a BA in Art History and then went on to USC Gould School of Law, where she earned her Juris Doctor. She has held positions at top global law firms in San Diego and Los Angeles before joining Dr. Seuss Enterprises and is also a member of the Association of Corporate Counsel. In her free time Nicole loves supporting causes related to the arts and animals.
Dr. Seuss enterprises is a leading global children’s entertainment company focused on promoting literacy, education, self-confidence and the wonderful possibilities of a child’s imagination through the works of Dr. Seuss. The company was established in 1993 and is based in San Diego, CA. Global endeavors include publishing, film, TV, stage productions, exhibitions, digital media, licensed merchandise, and other strategic partnerships. For more information about Dr. SeussEnterprises, visit Seussville.com, or follow on Instagram.
Dr. Seuss Enterprises Celebrates the 50th Anniversary of the Lorax
April 6, 2021— Dr. Seuss Enterprises, a leading global children’s entertainment company, is celebrating Earth Day and the seminal 50th anniversary of the iconic book, The Lorax, with a lineup of sustainable brand partnerships to further enhance the book’s strong message of environmental activism. The beloved character speaks for the trees with a wide range of new eco-friendly products including, pet toys, home decor, apparel, publishing and more tied to Earth Day this year.
To celebrate the 50th anniversary in style, fans will be able to dress themselves up in apparel and accessories collaborations inspired by The Lorax and its bright colorful Truffula Trees. Tentree, a sustainable apparel brand, designed an eco-friendly Lorax collection, consisting of hoodies, crewnecks, sweatpants and tees for adults and children, which are currently available at retail. Also inspired by the book’s activism theme is the newest MantraBand engraved bracelet, with the iconic Lorax quote “Unless Someone Like You Cares A Whole Awful Lot,” which is a reminder to always use your voice to make change.
The magical story of The Lorax jumps off the page with new entertainment and publishing deals throughout the year. Adding to the strong lineup of anniversary partnerships is the rollout of Random House Children’s Books’s robust publishing program with brand new The Lorax books printed on recycled paper. New to the catalog this year is The Lorax Deluxe Doodle book, which is out now, followed by The Lorax: 50th Anniversary Edition, Dr. Seuss’s Thank You For Being Green And Speaking For The Trees, Let’s Go to the Garden! With Dr. Seuss’ Lorax, with more to come this Spring. Additionally, through a partnership with Oceanhouse Media, The Lorax comes to life on iPads and iPhones in the digital book edition with playful interactivity, animations and fun activities.
Retailers across the country will also celebrate The Lorax, including a program launching at Barnes & Noble with One Tree Planted, a 501(c)(3) nonprofit with a focus on global reforestation. For every copy of The Lorax and related titles sold at Barnes & Noble, in stores and online, during the month of April, Dr. Seuss Enterprises and Random House Children’s Books will donate $1 to One Tree Planted, resulting in one tree planted.
Dr. Seuss Enterprises is making its mark in an untapped category with BARK, the maker of BarkBox, for a line of sustainable dog toys. Debuting in April for BarkBox subscribers and in Petco stores, our furry fans will be able to play with and chew on Lorax-themed toys, all made with environmentally friendly materials. As part of its partnership expansion, Aurora, the world's leading manufacturer and distributor of plush toys and gifts, has released a new eco-friendly Lorax plush toy, and Tervis, maker of expressive and sustainable drinkware, has rolled out a Lorax inspired collection of travel tumblers. Bring The Lorax right into your home with the Chase Art collection by artist Leo Rijn for a limited edition maquette sculpture featuring the Lorax character.
In celebration of Earth Day 2021, The Old Vic Theatre in London is presenting the iconic Dr. Seuss book The Lorax for six live-streamed performances as part of the OLD VIC: IN CAMERA series. David Greig and Charlie Fink’s Olivier Award-nominated adaptation, directed by the award-winning director Max Webster, is inventively transformed into a semi-staged pint-size version to keep young (and older) minds entertained, enchanted and empowered with its central message of protecting the planet. The production, which features Hamilton star Jamael Westman as the Oncel-er debuts April 14 through the 17th.
Susan Brandt, President of Dr. Seuss Enterprises, said “The Lorax has always been a beloved Dr. Seuss story and introduces children to why we need to protect our planet through a beautiful story. We are proud to celebrate the 50th anniversary of the book in 2021 and further encourage our readers to speak out and make change in our world. This year we are partnering with a wide range of brands, such as Tentree, BarkBox, and more, to create sustainable products that will continue spreading The Lorax’s message.”
The Lorax, which was first published in 1971, quickly became a cultural phenomenon with an important and hopeful message about our environment. Over the past 50 years, the book has encouraged children to not only speak up for the protection of our trees, but to also use their voice to help make change because “unless someone like you cares a whole awful lot, nothing is going to get better. It’s not.” The Lorax has truly become part of the modern cultural lexicon with a star studded feature film, a robust publishing catalog, and hundreds of partnerships with brands at the forefront of pop culture.
Dr. Seuss Enterprises is a leading global children’s entertainment company focused on promoting literacy, education, self-confidence and the wonderful possibilities of a child’s imagination through the works of Dr. Seuss. The company was established in 1993 and is based in San Diego, CA. Global endeavors include publishing, film, TV, stage productions, exhibitions, digital media, licensed merchandise, and other strategic partnerships. For more information about Dr. Seuss Enterprises, visit Seussville.com, or follow on Instagram.
Dr. Seuss Enterprises Kicks off Grinchmas 2020 Celebration
December 9, 2020—2020 might have been the year that stink, stank, stunk, and has left many would-be holiday revelers in a Grinch-y mood. Dr. Seuss Enterprises is here to help by kicking off a Grinch-themed holiday celebration, Grinchmas 2020, that encompasses both the snarky wit and warm heart of their loveable, but grumpy, character. This month on the Dr. Seuss Facebook page, fans will find both fun and cheeky activities like a tutorial on how to create your very own Grinch-themed ugly sweater with Coco.Crochet.lee and tips for creating Grinch-y, but tasty treats with BrookiesCookiesco. A fun-filled virtual reading of How the Grinch Stole Christmas! with celebrity Danica McKellar is also available on Barnes & Nobles’ social channels.
Once fans have their sweaters and cookies ready, they will be able to enjoy their favorite green grouch in “Dr. Seuss’ The Grinch Musical” starring Matthew Morrison (NBC, Tonight, December 9th), as well as a library of other animated specials and movies about The Grinch available across various networks and streaming platforms. Prior to the musical’s airing, viewers will also be able to join star Matthew Morrison and Director Juila Knowles for a Facebook Live event, where they’ll take viewers behind the curtain and answer questions about the iconic production. Fans will also be able to deck the halls this year Grinch-style with ornaments from Hallmark and Jim Shore Grinch figurines, and glam up for those zoom holiday sessions with fun fashion like the Grinch Union suits and Grinch-style sneakers from Skechers. Then enhance your resting Grinch face look with Kylie Jenner’s new Kylie x The Grinch Collection makeup line.
With mall Santas scarce this year, Dr. Seuss Enterprises and Kilburn Entertainment will be bringing The Grinch’s Grotto to cities across the country. The Grinch’s Grotto is an imaginative take on holiday photo shoots that will give fans the ability to show off a bit of their grumpiness during what is still the most wonderful time of the year. Social distancing will be widely adhered to—but who’s in the mood to cuddle with the Grinch anyway?
Susan Brandt, President of Dr. Seuss Enterprises, said, “2020 has definitely been a mean one and the holidays will be much different this year, but we thought there was still a bit of fun to be had. What better way to celebrate the season than with an iconic character like the Grinch that fans appreciate for both his sarcastic wit as well as his big heart. We’re hoping to bring a bit of levity to fans this season with some of the activations and product lines that we are rolling out as part of Grinchmas 2020.”
Some of the exciting new product lines rolling out this year include:
Cool Grinch-themed activities taking place on the Dr. Seuss Facebook page this month will include:
When Dr. Seuss’ How the Grinch Stole Christmas! (Random House Children’s Books) debuted in 1957 it was like no other Christmas tale. While other stories always featured Santa, elves, reindeer and other known characters of Christmas, this soon-to-be holiday classic starred the unfamiliar citizens of Who-ville and a grumpy character called “The Grinch.” Six decades later, “Grinch” is part of the modern lexicon and included in four different dictionaries; the book has spawned star-led Hollywood productions, animated specials, and a musical; and millions of Grinch-inspired products, from make-up to union suits, are sold globally each year to fans who love the character’s snarky wit.
More details about Grinchmas 2020 can be found on the Dr. Seuss Facebook page.
Dr. Seuss Enterprises is a leading children’s entertainment company focused on protecting Theodor Seuss Geisel’s (Dr. Seuss) legacy and thereby ensuring that each generation can experience the genius of Dr. Seuss. The company was established in 1993 and is based in San Diego, CA. Dr. Seuss Enterprises’ global endeavors complement Dr. Seuss’s iconic books and include films, TV shows, stage productions, exhibitions, digital media, licensed merchandise, and other strategic partnerships. Ted Geisel once said he never wanted to license his characters to anyone who would “round out the edges” – a guiding principle at Dr. Seuss Enterprises. For more information about Dr. Seuss and his works, visit seussville.com and follow us on Instagram and Facebook.
tentree x Dr. Seuss Unveil Apparel Collection Designed to ‘Speak for the Trees’
Vancouver, Canada – December 3, 2020 – tentree, the Earth’s most sustainable apparel brand, is partnering with Dr. Seuss Enterprises for a collaboration featuring the Lorax to provide eco-friendly fashion options this holiday season. The first tentree x Dr. Seuss collection drop consists of hoodies, crewnecks, sweatpants and tees for adults and children, all sustainably-made and designed to inspire environmental stewardship. All 22 styles launched today are paired with Dr. Seuss artwork to remind us of the message from the iconic children’s book, The Lorax.
The Lorax, aka guardian of the forest, said it best, “I speak for the trees, for the trees have no tongues”. As the Lorax shows readers in the beloved story, we need to do better by our planet. As unofficial guardians of the forest, tentree takes their pledge to be kind to the planet seriously. With the purchase of each product, tentree will plant ten trees. As of today, tentree has planted over 50 million trees around the world to create jobs, provide food security, and offset millions of tonnes of carbon emissions.
“The Lorax by Dr. Seuss has been an inspiration to us and so many around the world,” stated tentree CEO, Derrick Emsley. “The character is the perfect embodiment of all that we inspire to do at tentree. We speak for the trees and hope that this collaboration serves as a reminder of the incredible things we can do to make a difference.”
Susan Brandt, President of Dr. Seuss Enterprises, said,“tentree’s commitment to environmentally-friendly, sustainably-made fashion really makes them stand out as a perfect partner for The Lorax. We know the line they have created will appeal to the many Lorax fans who love the art and characters of the story, but also want to protect the planet.”
While the Lorax was published almost 50 years ago, the message is still very relevant today. Each design from this first tentree x Dr Seuss drop is a reminder of how invaluable our planet is. The first collection can be found at https://www.tentree.com/collections/dr-seuss-x-tentree-the-lorax.
Dr. Seuss Enterprises is a leading children’s entertainment company focused on protecting Theodor Seuss Geisel’s (Dr. Seuss) legacy and thereby ensuring that each generation can experience the genius of Dr. Seuss. The company was established in 1993 and is based in San Diego, CA. Dr. Seuss Enterprises’ global endeavors complement Dr. Seuss’s iconic books and include films, TV shows, stage productions, exhibitions, digital media, licensed merchandise, and other strategic partnerships. Ted Geisel once said he never wanted to license his characters to anyone who would “round out the edges” – a guiding principle at Dr. Seuss Enterprises. For more information about Dr. Seuss and his works, visit seussville.com and follow us on Instagram and Facebook.
tentree is an earth-first lifestyle apparel brand whose mission is to plant 1 billion trees by 2030 to drastically reduce climate change. Every tentree purchase has a purpose: for each item sold, the company and its partners plant ten trees somewhere around the world. With over 50 million trees planted to date, tentree is becoming the most environmentally progressive sustainable apparel brand on the planet. For more information, visit tentree.com or follow on Instagram @tentree.
Hoorays in Who-ville as Nbc Brings Classic Dr. Seuss Tale to the Stage
UNIVERSAL CITY, Calif. – November 10– NBC is bringing Dr. Seuss to life this holiday season with a fun-filled two-hour production of “Dr. Seuss’ The Grinch Musical!” set to air Dec. 9 at 8 p.m. ET/PT from the Troubadour Theatre in London.
Dr. Seuss’ beloved classic children’s book “How the Grinch Stole Christmas!” has become a Christmas staple for generations. This musical version, with book and lyrics by Tim Mason and music by Mel Marvin and featuring the hit songs “You’re a Mean One, Mr. Grinch” and “Welcome Christmas (by Albert Hague & Dr. Seuss), breathes new life into this timely story.
Matthew Morrison (“Glee”) will star as the curmudgeonly Grinch.
“Dr. Seuss is an indelible part of all of our lives and we’re thrilled to bring a stage production of ‘The Grinch Musical!’ to our audience,” said Doug Vaughan, Executive Vice President, Special Programs, NBC Entertainment. “This is a perfect addition to our annual holiday program traditions and a telecast the entire family will enjoy.”
"In what has been an extremely challenging year for us all, it is an honor to bring some holiday cheer into viewers' homes this December,” Morrison said. “My wish is to bring some Who-ville magic to this holiday season and, while the pandemic presents some challenges in bringing a stage production to life, we are excited to present a unique version of this seasonal favorite in a new creative and imaginative way."
Dr. Seuss’ famous book tells the story of a reclusive Grinch who plotted from his cave atop snowy Mt. Crumpit to steal Christmas from the Whos in Who-ville. Then on Christmas Eve, disguised as Santa Claus and enlisting his loyal dog Max as a reindeer, the Grinch traveled to Who-ville to scoop up the Whos’ gifts and decorations. Much to his surprise on Christmas morning, the Whos were unfazed and celebrated the holiday with a heartwarming display of joy and love.
Additional cast will include Denis O’Hare (“Big Little Lies”) as old Max, Booboo Stewart (“Descendants 3”) as young Max and talented, young newcomer Amelia Minto (“The Lost Girls”) as Cindy-Lou Who. Producers have also assembled an ensemble of top musical theater actors from London’s West End to complete the cast.
The lush and whimsical staging by award-winning director Max Webster, directed for television by BAFTA winner Julia Knowles, with additional script material by BAFTA-winning writer Simon Nye and featuring sets by acclaimed designer Peter Bingemann, will set the mood for a beautiful holiday celebration.
Emmy, Tony and two-time Golden Globe Award-nominated actor Matthew Morrison became a household name when he was cast as a series regular in the poplar musical comedy series “Glee.” After making his Broadway debut in “Footloose,” his big break came when he was cast as heartthrob Link Larkin in the hit “Hairspray.” He was later nominated for a Tony Award for his role in “The Light in the Piazza” and received a Drama Desk Nomination for Outstanding Actor in a Musical for “10 Million Miles.” More recently, Morrison starred as J.M. Barrie in the Broadway musical “Finding Neverland” and performed as a recurring guest star on “The Good Wife” and “Grey’s Anatomy.” Last year, he co-starred in “American Horror Story: 1984.”
“Dr. Seuss’ The Grinch Musical” is presented in association with Dr. Seuss Enterprises and Running Subway, produced by Penny Lane Entertainment Television and Simon Friend Entertainment. Lee Connolly, Simon Friend, Joshua Rosenblum and James Sanna serve as executive producers. Morrison also serves as a producer on the telecast.
Dr. Seuss Enterprises is a leading global children's entertainment company focused on preserving and enhancing the quality and dignity of Dr. Seuss’s body of work thereby ensuring that each generation will experience the stories, characters, life lessons, and genius of Dr. Seuss. The company was established in 1993 and is based in San Diego, CA. Dr. Seuss Enterprises' global endeavors complement Dr. Seuss's iconic books and include films, TV shows, stage productions, exhibitions, digital media, licensed merchandise, and other strategic partnerships. Ted Geisel once said he never wanted to license his characters to anyone who would "round out the edges" – a guiding principle at Dr. Seuss Enterprises. For more information about Dr. Seuss and his works, visit Seussville.com, and follow us on Instagram, Facebook, YouTube, and Pinterest.
MEDIA CONTACTS
Dr. Seuss Enterprises Teams Up With American Eagle For a Grinch-Themed Holiday Line
NEW YORK, October 27, 2020- Dr. Seuss Enterprises, a leading global children’s entertainment company, and American Eagle are teaming up this holiday season for a special Grinch themed holiday line. The collection will include a range of men’s and women’s loungewear and accessories inspired by the beloved Dr. Seuss character.
Debuting just in time to celebrate the holidays, the American Eagle line will consist of two different cozy collections of pajamas, socks and hats for men and women. The collections feature loungewear and accessories with Grinch inspired holiday designs and taglines, such as “Naughty or Nice,” “Resting Grinch Face” and “Merry Grinchmas,” with items debuting in holiday colors ranging from red and green to navy blue. The Grinch themed line will be available online at AE.com starting October 22nd and in American Eagle stores November 1st.
“The Grinch is a fun character that has truly become part of the pop culture zeitgeist. We are sure that this new line with American Eagle will delight many young adults who love the Grinch, his snark, and wit,” said Susan Brandt, president of Dr. Seuss Enterprises.
Dr. Seuss Enterprises is a leading global children's entertainment company focused on preserving and enhancing the quality and dignity of Dr. Seuss’s body of work thereby ensuring that each generation will experience the stories, characters, life lessons, and genius of Dr. Seuss. The company was established in 1993 and is based in San Diego, CA. Dr. Seuss Enterprises' global endeavors complement Dr. Seuss's iconic books and include films, TV shows, stage productions, exhibitions, digital media, licensed merchandise, and other strategic partnerships. Ted Geisel once said he never wanted to license his characters to anyone who would "round out the edges" – a guiding principle at Dr. Seuss Enterprises. For more information about Dr. Seuss and his works, visit Seussville.com, and follow us on Instagram, Facebook, YouTube, and Pinterest.
Since 1977, American Eagle has offered an assortment of specialty apparel and accessories for men and women that enables self-expression and empowers our customers to celebrate their individuality. The brand has broadened its leadership in jeans by producing innovative fabric with options for all styles and fits for all at a value. We aren’t just passionate about making great clothing, we’re passionate about making real connections with the people who wear them. Visit www.ae.com to find your perfect pair of #AEJeans.
Kilburn Live Teams Up With Dr. Seuss Enterprises For Brand New Holiday Experience Fit For Celebrating The 2020 Yuletide Season
Los Angeles, CA (October XX, 2020) – “You’re a mean one, 2020.” It’s been a year to say the least and even as the holidays approach, some may be feeling more grouchy than usual. If taking those traditional cheerful holiday photos with the family are exactly what you don’t feel like doing, there’s now an alternative! Today, Kilburn Live, a market leader in the Live Entertainment industry, announced a new partnership with Dr. Seuss Enterprises, a global leader in educational entertainment, to create “The Grinch’s Grotto,” an imaginative take on holiday photo shoots that will give guests the ability to show off in a fun way a bit of their grumpiness during what is still the most wonderful time of the year.
Created in partnership with retail leaders such as Westfield Group, Brookfield Properties, Macerich and Oxford Properties, “The Grinch’s Grotto” will launch on Black Friday across a limited number of flagship malls throughout North America including ones in Los Angeles, Chicago, DC, Dallas, Houston, San Diego, San Francisco, Miami, Toronto and the New York Tri-State area. Guests will enter these free-standing locations for a one-of-a-kind visit with The Grinch in his special cave for a photo-shoot and other special surprises that is both intimate and in true Grinch fashion - socially-distant.
“If there was ever a year where The Grinch really would take over the holiday season, its 2020,” said Kilburn CEO Mark Manuel. “It’s been said even the meanest soul is moved by Christmas and at its core this Dr. Seuss story is about finding your own way to redemption which is what inspired us here. Even though it is 2020 we still wanted to find a way to give families some joy this holiday season in a lighthearted and fun way. After all, 2020 has been a tough year, but it can’t take away our ability to smile and laugh which are oftentimes the first steps of continued hope”.
Complete with a burlap sack full of presents, a Grinch stylized holiday tree and a backlit fireplace with hanging stockings just as depicted in the book, this true-to-form experience will place guests inside the classic tale in one of the most authentic ways possible. Guests will also be given the opportunity to pick a sign with their choice of a favorite 2020 slogan to be placed in their photo with the Grinch. Sample slogans include, “You’re a mean one, 2020”, 2020: "Stink, Stank, Stunk”, “2020 - How The Grinch Stole, Well, The Whole Year” and some positive ones including “The Grinch still can’t steal Christmas.”
“Dr. Seuss famously wrote ‘Christmas Day will always be, just as long as we have we,” said Susan Brandt, president of Dr. Seuss Enterprises, L.P. “This unique experience was created with that mindset and will give fans the opportunity to wallow a little bit in their grumpiness, but also remember how the holiday spirit can bring out the best in anyone—even a Grinch. The Kilburn team is excellent at capturing these type of moments and bringing them to life and we’re sure that this will be something special this holiday season.”
“The Grinch’s Grotto” comes on the heels of the company’s recent joint collaboration of “The Dr. Seuss Experience,” a first-of-its-kind immersive journey through the iconic author’s most famous books, that open in Toronto last fall and produced record-breaking sales, which will return in 2021 marking its U.S. debut.
“The Grinch’s Grotto” will kick off on November 27th in across North America. Tickets for each engagement are limited and it is recommended guests pre-book online prior to visiting. To see a list of locations and make a reservation visit XXXX.
Kilburn Live, a division of Kilburn Media, is one of the fastest growing live events companies in North America. As a global leader in experiential, touring, and static live event offerings, Kilburn Live brings the world’s biggest brands to life through groundbreaking and highly entertaining attractions, activations, and immersive entertainment.
Theodor Seuss Geisel is quite simply the most beloved children’s book author of all time. Winner of the Pulitzer Prize in 1984, three Academy Awards, two Emmy Awards, three Grammy Awards, and three Caldecott Honors, Geisel wrote and illustrated 45 books for children. Hundreds of millions of copies have found their way into homes and hearts around the world. While Theodor Geisel died on September 24, 1991, Dr. Seuss lives on, inspiring generations of children of all ages to explore the joys of reading. For more information about Dr. Seuss and his works, visit seussville.com and follow us on Instagram and Facebook.
Dr. Seuss Enterprises is a leading children’s entertainment company focused on protecting Theodor Seuss Geisel’s (Dr. Seuss) legacy and thereby ensuring that each generation can experience the genius of Dr. Seuss. The company was established in 1993 and is based in San Diego, CA. Dr. Seuss Enterprises’ global endeavors complement Dr. Seuss’s iconic books and include films, TV shows, stage productions, exhibitions, digital media, licensed merchandise, and other strategic partnerships. Ted Geisel once said he never wanted to license his characters to anyone who would “round out the edges” – a guiding principle at Dr. Seuss Enterprises. For more information about Dr. Seuss and his works, visit seussville.com and follow us on Instagram and Facebook.
Further information:
Brett Gold
DKC
212-981-5231
Brett_Gold@dkcnews.com
Dr. Seuss Enterprises Expands Partnership with German Publisher Verlag Antje Kunstmann
SAN DIEGO – September 24, 2020 – Dr. Seuss Enterprises, a leading global children’s entertainment company, today announced new and renewed international licensing deals with German Publisher Verlag Antje Kunstmann for The Lorax and How the Grinch Stole Christmas! Dr. Seuss Enterprises granted Verlag Antje Kunstmann exclusive publishing rights to these iconic titles in Germany, Austria and Switzerland. Verlag Antje Kunstmann first published The Lorax eight years ago, but this will mark the first time they’re publishing How the Grinch Stole Christmas!
Verlag Antje Kunstmann will begin to release these Dr. Seuss titles in September 2020, which coincides perfectly with the 50th anniversary of The Lorax. Both How the Grinch Stole Christmas! and The Lorax will be translated by award-winning German graphic artist and children's book author Nadia Budde for Germany, Austria and Switzerland.
“Verlag Antje Kunstmann has been an excellent publisher for our titles and we’re looking forward to expanding this partnership as Dr. Seuss’s iconic library continues to perform outstandingly well in these European markets,” said Susan Brandt, President of Dr. Seuss Enterprises.
Illustrated books Editor Heike Bräutigam at Verlag Antje Kunstmann said, “We’re excited to expand our work with Dr. Seuss Enterprises as Dr. Seuss’s children’s books are timeless classics that deserve to be discovered, read and enjoyed by a broad young readership in our markets.”
The expansion of the partnership with Verlag Antje Kunstmann marks only the latest growth for the Dr. Seuss portfolio globally. Recently, Dr. Seuss Enterprises announced deals with European licensees Verbarium Publishing, Botart Publishing House, and Thalia, and Australian licensees Amscan, Lake Press, MJM Australia, and Zak Australia.
Dr. Seuss Enterprises is a leading global children's entertainment company focused on preserving and enhancing the quality and dignity of Dr. Seuss’s body of work thereby ensuring that each generation will experience the stories, characters, life lessons, and genius of Dr. Seuss. The company was established in 1993 and is based in San Diego, CA. Dr. Seuss Enterprises' global endeavors complement Dr. Seuss's iconic books and include films, TV shows, stage productions, exhibitions, digital media, licensed merchandise, and other strategic partnerships. Ted Geisel once said he never wanted to license his characters to anyone who would "round out the edges" – a guiding principle at Dr. Seuss Enterprises. For more information about Dr. Seuss and his works, visit Seussville.com, and follow us on Instagram, Facebook, YouTube, and Pinterest.
Verlag Antje Kunstmann is one of the most successful independent publishers in Germany, publishing fiction and non-fiction for more than 40 years, and for 15 years a wide range of illustrated and visually driven books including gift books and humor, cookbooks and children´s books. Kunstmann’s children’s books list includes internationally acclaimed authors as Miroslav Sasek and Quentin Blake, Jean Jullien and Alice Melvin, as well as German bestselling authors as Wolf Erlbruch, Michael Sowa and Nadia Budde.
Dr. Seuss Enterprises, Exim, Pinta Team for Latin American Expansion
SAN DIEGO – September 14, 2020 – Dr. Seuss Enterprises, a leading global children’s entertainment company, today announced they have entered into an alliance with licensing agent Exim and marketing firm Pinta to expand their licensing portfolio and increase brand awareness into the Latinx market. Tapped to represent Dr. Seuss Enterprises in Mexico, Chile, and Peru, Exim will prioritize the company’s apparel, toys & gifts, and novelties categories. Meanwhile marketing firm Pinta will support Dr. Seuss Enterprises within the Latinx market in the U.S. with a robust program inclusive of advertising, digital, influencer and PR. The expansion within the Latinx market is the latest move by Dr. Seuss Enterprises, as they continue to recognize the significance of reaching these consumers, while furthering its presence on a global scale.
Exim, one of the largest licensing agencies in Latin America, will be responsible for leading new deals for products tied to Halloween, Christmas, and the upcoming 2021 seasons, such as Kings’ Day, San Valentin, Children’s Day, and the summer season. Miami-based multicultural marketing firm Pinta will work directly with Dr. Seuss Enterprises to amplify their Latinx marketing efforts in the United States, taking the lead on the strategic planning of tentpole campaigns including the support of the 2020 holiday season, Hats Off to Reading - A Dr. Seuss Birthday Celebration 2021 campaign, as well as informing larger brand marketing efforts.
Dr. Seuss Enterprises recently broadened its licensing portfolio in Australia for some of their most popular properties including The Cat in the Hat, Green Eggs and Ham, How the Grinch Stole Christmas!, Oh, The Places You’ll Go!, Horton Hears a Who!, Fox in Socks and more. Additionally, new and renewed deals were announced in Europe, spanning multiple categories such as book publishing, kitchenware, and gift items.
Susan Brandt, President of Dr. Seuss Enterprises, said, “We have seen our Spanish-language publishing and content do well in the Latinx market, and we are looking to grow our presence even further through a variety of programs. Guided by the expertise from both Exim and Pinta, we are sure that we will be able to achieve this goal.”
Exim CEO Jaime Hofman said “We are excited and proud to be part of Dr. Seuss Enterprises’ licensing and merchandising project to allow our Latin community to be in touch with its meaningful characters and brands. Dr. Seuss titles and characters have been very well accepted by the Latin markets. We have no doubt it will be an amazing licensing adventure!”
“The principles which permeate the Hispanic community are fundamentally shared values with the world of Dr. Seuss, including family, humor and a spirit of adventure,” said Mike Valdes-Fauli, President & CEO of Pinta. “We’re honored to work with this iconic brand, and help tell stories that will inspire a diverse generation of children.”
Dr. Seuss Enterprises is a leading global children's entertainment company focused on preserving and enhancing the quality and dignity of Dr. Seuss’s body of work thereby ensuring that each generation will experience the stories, characters, life lessons, and genius of Dr. Seuss. The company was established in 1993 and is based in San Diego, CA. Dr. Seuss Enterprises' global endeavors complement Dr. Seuss's iconic books and include films, TV shows, stage productions, exhibitions, digital media, licensed merchandise, and other strategic partnerships. Ted Geisel once said he never wanted to license his characters to anyone who would "round out the edges" – a guiding principle at Dr. Seuss Enterprises. For more information about Dr. Seuss and his works, visit Seussville.com, and follow us on Instagram, Facebook, YouTube, and Pinterest.
Skechers x Dr. Seuss Footwear Collection Launches
MANHATTAN BEACH, CA. – August 17, 2020 – Skechers is stepping into the iconic world of one of the most beloved authors of all time with the new Skechers x Dr. Seuss collection. The offering captures Dr. Seuss’s fantastical stories, starting with the world-famous characters and designs from his timeless classic, The Cat in the Hat.
“Dr. Seuss is one of the world’s biggest cultural icons—read, shared and celebrated by millions since the 1950s. And now his legendary characters and vivid designs are here to walk the walk, in the spirit of his great talk,” said Michael Greenberg, president of Skechers. “We’ve taken our most popular footwear styles and have infused them with Dr. Seuss’s one-of-a-kind designs, delivering the unique charm that only he can offer—even creating matching pairs that parents and their kids can wear together.”
Skechers x Dr. Seuss is a multi-year, worldwide footwear partnership that will bring Dr. Seuss’s vibrant world to life in wearable, comfortable designs for adults and children.
“Skechers is the ultimate family brand for every age—and their broad, dedicated fanbase is a perfect fit for the millions who love Dr. Seuss around the world,” said Susan Brandt, president of Dr. Seuss Enterprises. “Their innovative spirit, vivid styling and comfortable footwear designs make stepping out in Dr. Seuss even more fun. We look forward to every chapter of this partnership, as Skechers unveils a new Dr. Seuss adventure with each new collection.”
Starting with the legendary tale The Cat in the Hat, the Skechers x Dr. Seuss collection will launch with popular styles from Skechers Street, BOBS from Skechers and Skechers Kids featuring the Cat in the Hat, Thing 1 and Thing 2, and the story’s vibrant colors and patterns. Future collections are planned with characters and designs from many of Dr. Seuss’s beloved tales, including Green Eggs and Ham, One Fish, Two Fish, Red Fish, Blue Fish, Oh, the Places You’ll Go! and How the Grinch Stole Christmas!
The Skechers x Dr. Seuss collection for adults and children is now available at Skechers.com
and will be available in select Skechers retail stores this September in the United States, Canada and Europe, expanding to exclusive markets worldwide.
Based in Manhattan Beach, California, Skechers (NYSE: SKX) designs, develops and markets a diverse range of lifestyle and performance footwear, apparel and accessories for men, women and children. The Company’s collections are available in the United States and over 170 countries and territories via department and specialty stores, and direct to consumers through 3,615 Company- and third-party-owned retail stores and e-commerce websites. The Company manages its international business through a network of global distributors, joint venture partners in Asia, Israel and Mexico, and wholly-owned subsidiaries in Canada, Japan, India, Europe and Latin America. For more information, please visit about.skechers.com and follow us on Facebook, Instagram, Twitter, and TikTok.
Dr. Seuss Enterprises is a leading global children's entertainment company focused on preserving and enhancing the quality and dignity of Dr. Seuss's body of work thereby ensuring that each generation will experience the stories, characters, life lessons, and genius of Dr. Seuss. The company was established in 1993 and is based in San Diego, CA. Dr. Seuss Enterprises' global endeavors complement Dr. Seuss's iconic books and include films, TV shows, stage productions, exhibitions, digital media, licensed merchandise, and other strategic partnerships. Ted Geisel once said he never wanted to license his characters to anyone who would "round out the edges" – a guiding principle at Dr. Seuss Enterprises. For more information about Dr. Seuss, visit Seussville.com and follow us on Instagram, Facebook, YouTube, and Pinterest.
This announcement contains forward-looking statements that are made pursuant to the safe harbor provisions of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. These forward-looking statements include, without limitation, Skechers’ future domestic and international growth, financial results and operations including expected net sales and earnings, its development of new products, future demand for its products, its planned domestic and international expansion, opening of new stores and additional expenditures, and advertising and marketing initiatives. Forward-looking statements can be identified by the use of forward-looking language such as “believe,” “anticipate,” “expect,” “estimate,” “intend,” “plan,” “project,” “will be,” “will continue,” “will result,” “could,” “may,” “might,” or any variations of such words with similar meanings. Any such statements are subject to risks and uncertainties that could cause actual results to differ materially from those projected in forward-looking statements. Factors that might cause or contribute to such differences include the disruption of business and operations due to the COVID-19 pandemic; international economic, political and market conditions including the challenging consumer retail markets in the United States; sustaining, managing and forecasting costs and proper inventory levels; losing any significant customers; decreased demand by industry retailers and cancellation of order commitments due to the lack of popularity of particular designs and/or categories of products; maintaining brand image and intense competition among sellers of footwear for consumers, especially in the highly competitive performance footwear market; anticipating, identifying, interpreting or forecasting changes in fashion trends, consumer demand for the products and the various market factors described above; sales levels during the spring, back-to-school and holiday selling seasons; and other factors referenced or incorporated by reference in Skechers’ annual report on Form 10-K for the year ended December 31, 2019 and its quarterly report on Form 10-Q for the three months ended June 30, 2020. More specifically, the COVID-19 pandemic has had and is currently having a significant impact on Skechers’ business, financial conditions, cash flow and results of operations. Forward-looking statements with respect to the COVID-19 pandemic include, without limitation, Skechers’ plans in response to this pandemic. At this time, there is significant uncertainty about the COVID-19 pandemic, including without limitation, (i) the duration and extent of the impact of the pandemic, (ii) governmental responses to the pandemic, including how such responses could impact Skechers’ business and operations, as well as the operations of its factories and other business partners, (iii) the effectiveness of Skechers’ actions taken in response to these risks, and (iv) Skechers’ ability to effectively and timely adjust its plans in response to the rapidly changing retail and economic environment. Taking these and other risk factors associated with the COVID-19 pandemic into consideration, the dynamic nature of these circumstances means that what is stated in this press release could change at any time, and as a result, actual results could differ materially from those contemplated by such forward-looking statements. The risks included here are not exhaustive. Skechers operates in a very competitive and rapidly changing environment. New risks emerge from time to time and we cannot predict all such risk factors, nor can we assess the impact of all such risk factors on our business or the extent to which any factor, or combination of factors, may cause actual results to differ materially from those contained in any forward-looking statements. Given these risks and uncertainties, you should not place undue reliance on forward-looking statements as a prediction of actual results. Moreover, reported results should not be considered an indication of future performance.
Dr. Seuss Enterprises Expands Licensing Program in Europe
SAN DIEGO – July 14, 2020 – Dr. Seuss Enterprises, a leading global children’s entertainment company, today announced the expansion of their licensing portfolio in Europe with new international deals in Germany, Slovakia and Albania. New and renewed deals for properties that include How the Grinch Stole Christmas!, Oh, the Places You’ll Go!, and Happy Birthday to You! will span multiple categories such as book publishing, kitchenware, and gift items.
Thalia, one of Germany’s largest bookstore chains, has increased their product offerings in 2020 to include snow globes, cereal bowls, plates, slippers, plush Grinches, socks and kitchen towels. Thalia decided to expand their offerings in 2020 due to the success they had with the 2019 How the Grinch Stole Christmas! program. Last year their offerings included post-it notes, metal buttons, enamel pins, gift bags, gift tags, gift boxes, cookie tins, ornaments, mugs, napkins and travel tissue packs.
Verbarium Publishing will be releasingHow the Grinch Stole Christmas! in Slovakia. This is a new publisher for Dr. Seuss Enterprises and marks the first time that one of their books will be published in the Slovakian market. Meanwhile, Botart Publishing House, who has been a publisher of Dr. Seuss titles since 2015, will be adding Happy Birthday to You! and Oh, the Places You’ll Go! to their list of titles. These two books will be published in Albania in addition to the other five titles they have already published there.
Susan Brandt, President of Dr. Seuss Enterprises, said, “The Dr. Seuss portfolio continues to resonate throughout Europe and we’re looking forward to bringing our fans new products and books that enable them to continue to engage with their favorite stories and characters within our portfolio.”
Dr. Seuss Enterprises is a leading global children’s entertainment company focused on preserving and enhancing the quality and dignity of Dr. Seuss’s body of work, thereby ensuring that each generation will experience the stories, characters, life lessons, and genius of Dr. Seuss. The company was established in 1993 and is based in San Diego, California. Dr. Seuss Enterprises’ global endeavors complement Dr. Seuss’s iconic books and include films, TV shows, stage productions, exhibitions, digital media, licensed merchandise, and other strategic partnerships. Ted Geisel once said he never wanted to license his characters to anyone who would “round out the edges,” a guiding principle at Dr. Seuss Enterprises. For more information about Dr. Seuss, visit Seussville.com and follow us on Instagram and Facebook.
Dr. Seuss Enterprises Expands Licensing Program in Australia for Its Iconic Properties the Cat in the Hat, Green Eggs and Ham, How the Grinch Stole Christmas! And Many More
SAN DIEGO – July 7, 2020 – Dr. Seuss Enterprises, a leading global children’s entertainment company, today announced the expansion of its licensing portfolio in Australia for some of their most popular properties including The Cat in the Hat, Green Eggs and Ham, How the Grinch Stole Christmas!, Oh, The Places You’ll Go!, Horton Hears a Who!, Fox in Socks and many more. In addition, building upon their previous success, Dr. Seuss Enterprises will be renewing and amending deals with local Australian licensees Amscan, Lake Press, MJM Australia, and Zak Australia for additional Dr. Seuss merchandise, as well as signing a new deal with Caprice Australia. New licensed products will span across all categories, including accessories, costumes, activity and coloring books, puzzles, games, kitchenware and home décor.
Dr. Seuss Enterprises and Caprice Australia are partnering for a new licensing deal in Australia for The Cat in the Hat and How the Grinch Stole Christmas! properties. Under this agreement, new apparel collections, available across infants, children’s and adults categories, will include apparel such as t-shirts, tanks, crop tops, hoodies, jackets, pants, jeans, shorts, skirts, dresses and leggings, as well as pajamas, nighties, onesies, sleep shorts and sleep pants.
As part of a deal renewal, Amscan Australia will be adding new licensed partyware for various properties, such as balloons, party favors, costumes, accessories and bakeware. Similarly, Dr. Seuss Enterprises has amended its current agreement with Lake Press for products such as activity and coloring books, costume kits, deluxe coloring books, baby milestone record books, and Grinch-themed Christmas activity pads.
Dr. Seuss Enterprises will expand its presence in the games and puzzles category with educational and playful products from MJM Australia. With this renewal, Dr. Seuss’s characters will continue to be brought to life on jigsaw puzzles ranging from 24 pieces to 500 pieces, multiple puzzle sets, tower puzzle sets, boxed puzzle sets, memory games and magnetic scribblers. Some of the new licensed products are floor mats and games, including Pres-o-matic, 4 in a Row, Snakes and Ladders, Find it First, and Hide and Seek Game.
Lastly, Dr. Seuss Enterprises renewed its licensing deal with Zak Australia for home décor and kitchenware products inspired by the vibrant and creative Dr. Seuss universe. The lineup of new merchandise includes novelty drinkware and kitchenware, mugs, lunch bags, home storage, and kitchen items such as placemats, cutlery, cookie and sandwich cutters, dining products, drink bottles, aprons, chef hats and more. In the home décor category, products include ceramic figurines, children’s room decorations, money banks, picture frames, wall decals, wall prints, snow globes, floor rugs, pillows, wall art and milestone sets.
“Our Australian licensees have done an outstanding job representing the Dr. Seuss brand and we are looking forward to expanding our licensing programs in one of our top markets,” said Susan Brandt, President of Dr. Seuss Enterprises.
Dr. Seuss Enterprises is a leading global children’s entertainment company focused on preserving and enhancing the quality and dignity of Dr. Seuss’s body of work, thereby ensuring that each generation will experience the stories, characters, life lessons, and genius of Dr. Seuss. The company was established in 1993 and is based in San Diego, California. Dr. Seuss Enterprises’ global endeavors complement Dr. Seuss’s iconic books and include films, TV shows, stage productions, exhibitions, digital media, licensed merchandise, and other strategic partnerships. Ted Geisel once said he never wanted to license his characters to anyone who would “round out the edges,” a guiding principle at Dr. Seuss Enterprises. For more information about Dr. Seuss, visit Seussville.com and follow us on Instagram and Facebook.
Dr. Seuss Enterprises Elevates Shannon Spisak And Jenna Marson
SAN DIEGO – June 29, 2020 – Dr. Seuss Enterprises, a leading global children’s entertainment company, today announced the promotion of Shannon Spisak to her new role as Senior Director of Global Marketing & Communications and Jenna Marson to Manager of Global Marketing & Licensing. Both promotions come at a time when the company is continuing to expand and are part of Dr. Seuss Enterprises’ strategy to develop and advance talent currently part of the company.
Susan Brandt, President of Dr. Seuss Enterprises, said “Dr. Seuss Enterprises remains dedicated to our employees and helping them excel in their careers. Both Shannon and Jenna are exceptionally talented and our organization has gained so much from them. We are so glad that they will continue to be part of our team and we look forward to seeing them flourish in their new positions.”
In her new role, Shannon Spisak manages the sales, marketing, and creative teams and works to develop the company’s product, marketing, creative, social media, and business plans. She reports directly to Susan Brandt. Shannon previously served as Director of Marketing & Communications at Dr. Seuss Enterprises. Prior to joining Dr. Seuss Enterprises in 2016, Shannon served as the Director of Marketing at Garden Fresh Restaurant Corp and Director of Community Marketing at PETCO.
“Shannon is a great leader and decision maker for Dr. Seuss Enterprises. She is a creative thinker and prioritizes mentoring others in her department. I’m excited to see her take on this new role and continue to expand her horizons at the company,” said Susan Brandt, President of Dr. Seuss Enterprises.
Meanwhile, as Manager of Global Marketing and Licensing, Jenna Marson focuses on international licensing and developing strategic partnerships, while continuing to manage the foreign-language publishing and marketing programs. She will continue to report to Shannon Spisak. Previously, Marson served as Coordinator of Marketing & Communications at Dr. Seuss Enterprises and has managed a variety of partnerships for the company such as the one with Gatorade’s Sisters In Sweat Campaign, in collaboration with professional women’s soccer players, which uses Oh, the Places You’ll Go! to encourage girls to keep playing sports. Before joining Dr. Seuss Enterprises in 2015 Marson worked for AlpInvest Partners in New York City and Knobbe Martens Olson & Bear LLP in Irvine, CA.
“Jenna is a true strategic thinker who has brought a lot of creativity to her work at Dr. Seuss Enterprises. She also has a strong work ethic that will enable her to thrive in her new responsibilities. First and foremost at Dr. Seuss Enterprises we look to nurture and offer our employees opportunities to grow and she is the kind of talent that embraces challenges and contributes immensely to our organization,” said Shannon Spisak, Senior Director of Global Marketing & Communications at Dr. Seuss Enterprises.
Dr. Seuss Enterprises is a leading global children’s entertainment company focused on preserving and enhancing the quality and dignity of Dr. Seuss’s body of work, thereby ensuring that each generation will experience the stories, characters, life lessons, and genius of Dr. Seuss. The company was established in 1993 and is based in San Diego, California. Dr. Seuss Enterprises’ global endeavors complement Dr. Seuss’s iconic books and include films, TV shows, stage productions, exhibitions, digital media, licensed merchandise, and other strategic partnerships. Ted Geisel once said he never wanted to license his characters to anyone who would “round out the edges,” a guiding principle at Dr. Seuss Enterprises. For more information about Dr. Seuss, visit Seussville.com and follow us on Instagram and Facebook.
RHCB and Dr. Seuss Enterprises Launch Nationwide “OH, THE PLACES YOU’LL GO!” Virtual Graduation Celebration
April 30, 2020, New York, NY — As announced today by renowned astronaut Scott Kelly on NBC-TV’s Today show, Random House Children’s Books, together with Dr. Seuss Enterprises, launches their Oh, the Places You’ll Go! Virtual Graduation Celebration (#ohtheplaces2020), recognizing the Class of 2020 in light of nationwide cancellations of graduation ceremonies due to the global COVID-19 pandemic. Complete with readings, graduation photo-sharing, inspirational words of wisdom, and more—all inspired by Dr. Seuss’s beloved book and perennial graduation gift, Oh, the Places You’ll Go!—everyone anywhere can join in the festivities and salute 2020’s graduates and celebrate the 30th anniversary of this iconic title.
While setting the record for the longest spaceflight by an American (340 days), astronaut Scott Kelly saw places that very few on Earth have, and he offers an inspirational perspective on our current situation and what this moment means for the class of 2020: “It is an honor to join the Oh, the Places You’ll Go! campaign to recognize graduates across the country, who are beginning their journey of discovery and achievement," says Kelly.
John Cena, globally beloved WWE superstar, children’s author, entertainer, and dedicated philanthropist, will kick off the virtual festivities on May 1 with a “commencement keynote” that includes a reading from Oh, the Places You’ll Go! and his own words of wisdom for graduates of all ages. Fans can tune in on Cena’s Twitter feed (@JohnCena) at noon EDT, and his reading will be available on Facebook, where additional readings and remarks will roll out throughout May. Participants will include some of our most honored educators and first responders, as well as celebrities, authors, and illustrators.
Post a photo to donate a book! Random House Children’s Books and Dr. Seuss Enterprises are calling for nationwide support of the Class of 2020 with a campaign encouraging people to post a photo in celebration of their 2020 graduate, or post their own graduation photo using #ohtheplaces2020, and tagging three friends to continue the chain. For the month of May, Random House Children’s Books and Dr. Seuss Enterprises will donate one book to First Book (up to 20,020!) for every in-feed post tagged with #ohtheplaces2020. First Book will distribute donations to classroom libraries in the fall in honor of the educators of the class of 2020 who would have been recognized at graduation ceremonies.
Collaborating with Penguin Random House Audio/Listening Library, the campaign will also feature inspirational quotes from the book on social media, read by audiobook narrator John Lithgow.
Coming this November, Random House Children’s Books will release a new Oh, the Places You’ll Go! Coloring Book for all ages, featuring designs and patterns based on the classic title and available for pre-order now.
Susan Brandt, President, Dr. Seuss Enterprises, L.P. says: “Oh, the Places You’ll Go! has always been special for graduates given its inspirational message. We’re proud that these words will still bring people together in celebration of graduates and educators of the class of 2020, albeit not physically. This year it is especially important for them to be reassured that they will overcome the ‘Bang-ups and Hang-ups’ of our current situation and push on to success.”
Mallory Loehr, SVP & Publisher, Random House Books for Young Readers Group, says: “It is an honor for us to come together as a community of readers to celebrate the class of 2020 and the educators who have supported them through the years—and what better way to do so than with one of the most beloved and inspirational graduation books of our time, Oh, the Places You’ll Go!”
For fun-filled activities for hosting graduation parties at home, such as creating your own graduation hat, diploma, and decorations, visit Seussville.com.
Additional promotion will continue in May on LinkedIn, where top business leaders and career experts will share their thoughts about Oh, the Places You’ll Go! and its inspiring message with new college graduates and others.
To round out the celebration, Dr. Seuss Enterprises will also offer a range of Oh, the Places You’ll Go! merchandise including:
About the book that started it all!
Upon its publication in 1990, Oh, the Places You’ll Go! was an immediate success, embraced enthusiastically for its wonderfully wise outlook on life and for encouraging the potential that lies within us all. This remarkable book has since sold over 15 million copies and become the quintessential gift for graduates of all ages.
In Oh, the Places You’ll Go!, Dr. Seuss stated his philosophy on life more completely than ever before—that despite the bumps we will encounter along the way, we all have it within ourselves to succeed. Dr. Seuss died in 1991, just one year after the book’s publication, leaving a legacy that continues to inspire generations of readers today.
After all, when stepping into the great unknown, who couldn’t use a little friendly guidance?
Theodor Seuss Geisel—aka Dr. Seuss—is one of the most beloved children’s book authors of all time. From The Cat in the Hat to Oh, the Places You’ll Go!, his iconic characters, stories, and art style have been a lasting influence on generations of children and adults. The books he wrote and illustrated under the name Dr. Seuss (and others that he wrote but did not illustrate, including some under the pseudonyms Theo. LeSieg and Rosetta Stone) have been translated into thirty languages. Hundreds of millions of copies have found their way into homes and hearts around the world. Dr. Seuss’s long list of awards includes three Caldecott Honors, the Pulitzer Prize, and eight honorary doctorates. Works based on his original stories have won three Oscars, three Emmys, three Grammys, and a Peabody.
John Cena is a beloved entertainer and dedicated philanthropist. He is the #1 New York Times bestselling author of Elbow Grease, Elbow Grease vs. Motozilla, Get Out and Play, My Monster Truck Family, and the forthcoming Elbow Grease: Fast Friends. His films include Ferdinand and the Transformers spin-off Bumblebee. Inspired by Richard Scarry—one of his favorite children’s book creators—John has brought kids Elbow Grease, a story for young readers inspired by his experiences growing up with four brothers, and one that shares his inspiring personal credo: hustle, loyalty, and respect. Visit him at wwe.com/superstars/john-cena.
Scott Kelly is a former U.S. Navy fighter pilot, test pilot, and NASA astronaut. Kelly retired from the Navy at the rank of captain after twenty-five years of service. A veteran of four spaceflights, Kelly commanded the space shuttle Endeavour in 2007 and twice commanded the International Space Station. He has logged more than 520 days in space on four spaceflights and holds the records for total time in space and for single-mission endurance by a U.S. astronaut. Kelly spent 340 consecutive days in space, launching in March 2015 and returning home in March 2016. Kelly is the bestselling author of books for both adults and children, including Endurance: My Year in Space, A Lifetime of Discovery; Endurance, Young Readers Edition; the picture book My Journey to the Stars; and Infinite Wonder: An Astronaut’s Photographs from a Year in Space. He resides in Texas.
Random House Children’s Books is the world’s largest English-language children’s trade book publisher. Creating books for toddlers through young adult readers, in all formats from board books to activity books to picture books, novels, and nonfiction, the imprints of Random House Children’s Books bring together award-winning authors and illustrators, world-famous franchise characters, and multimillion-copy series. Random House is the longtime home of the beloved and bestselling Dr. Seuss books, which continue to make learning to read fun for millions of children everywhere. The company’s websites, rhcbooks.com and GetUnderlined.com, offer an array of activities, games, and educational resources for children, teens, parents, and educators. Random House Children’s Books is a division of Penguin Random House LLC.
Dr. Seuss Enterprises is a leading global children’s entertainment company focused on preserving and enhancing the quality and dignity of Dr. Seuss’s body of work, thereby ensuring that each generation will experience the stories, characters, life lessons, and genius of Dr. Seuss. The company was established in 1993 and is based in San Diego, California. Dr. Seuss Enterprises’ global endeavors complement Dr. Seuss’s iconic books and include films, TV shows, stage productions, exhibitions, digital media, licensed merchandise, and other strategic partnerships. Ted Geisel once said he never wanted to license his characters to anyone who would “round out the edges,” a guiding principle at Dr. Seuss Enterprises. For more information about Dr. Seuss, visit Seussville.com and follow us on Instagram and Facebook.
First Book: Founded in Washington, D.C., in 1992 as a 501(c)3 nonprofit social enterprise, First Book is a leader in the educational equity field. Over its 28-year history, First Book has distributed more than 200 million books and educational resources, with a value of more than $2.0 billion. First Book believes education offers children in need the best path out of poverty. First Book breaks down barriers to quality education by providing its network of more than 475,000 registered teachers, librarians, after-school program leaders, and others serving children in need with millions of free and affordable new, high-quality books, educational resources, and basic needs items through the award-winning First Book Marketplace nonprofit e-commerce site. The First Book Network comprises the largest and fastest-growing community of formal and informal educators serving children in need.
First Book also expands the breadth and depth of the education field through a family of social enterprises, including First Book Research & Insights, its proprietary research initiative, and the First Book Accelerator, which brings best-in-class research to the classroom via relevant, usable educator resources. First Book Impact Funds target support to areas of particular need, such as rural communities or increasing diversity in children’s books. For more information, visit firstbook.org or follow the latest news on Facebook and Twitter.
Oh, the Places You’ll Go! by Dr. Seuss—Publishing from Random House Books for Young Readers and Listening Library
OH, THE PLACES YOU’LL GO! | On sale 1/22/1990 | HC: 978-0-679-80527-4
¡Oh, cúan lejos llegarás! (Oh, the Places You’ll Go! Spanish Edition) | On sale 3/26/2019 | HC: 978-0-525-70733-2
OH, THE PLACES YOU’LL GO! LENTICULAR EDITION | On sale 1/7/2020 | HC: 978-0-593-11915-0
OH, THE PLACES YOU’LL GO! DELUXE EDITION | On sale 4/19/1993 | HC: 978-0-679-84736-6
OH, THE PLACES I’VE BEEN! JOURNAL | On sale 3/24/2015 | Non-Traditional: 978-0-553-52189-4
OH, BABY, THE PLACES YOU’LL GO! by Tish Rabe; Illustrated by Dr. Seuss | On sale 7/14/2015 | HC: 978-0-553-52057-6
OH, THE PLACES I’LL GO! BY ME, MYSELF | On sale 1/12/2016 | ISBN: 978-0-553-52058-3
OH, THE PLACES YOU’LL GO! The Read It! Write It! Collection | On sale 4/12/2016 | ISBN: 978-0-553-53872-4
SEUSS-ISMS! | On sale 1/6/2015 | HC: 978-0-553-50841-3
OH, THE PLACES YOU’LL GO! Audiobook Edition narrated by John Lithgow | Audio Download ISBN: 978-0-739-35034-8
Coming Soon and Available for Pre-Order!
OH, THE PLACES YOU’LL GO! Coloring Book | On sale 11/24/2020 | ISBN: 978-0-593-37240-1
MEDIA CONTACT
Dominique Cimina
dcimina@penguinrandomhouse.com
212-782-9314
LAB Releases Dr. Seuss-Inspired Apparel Collection Featuring Iconic Artwork and Eco-Friendly Materials to Celebrate 50th Anniversary of Earth Day
HUNTINGTON BEACH, California – April 22, 2020 –In celebration of the 50th anniversary of Earth Day, Billabong LAB proudly announces their latest apparel and boardshorts collection featuring iconic artwork from Pulitzer Prize- winning children’s book author Dr. Seuss. The Billabong x Dr. Seuss Earth Day 2020 Collection will release in five product deliveries – each designed according to a different Dr. Seuss book– between today and July 2020. Both companies also hope that the line will give fans something to get excited about and look forward to for when beaches and nature’s playgrounds start to re-open again.
This premium design collaboration with Dr. Seuss Enterprises comes through Billabong LAB, a platform that supports artists, musicians, designers and photographers. Made using recycled and sustainable materials, this collection embraces both the messages and the unique art of classic Dr. Seuss books including The Lorax.
Consisting of more than thirty pieces, the Billabong x Dr. Seuss collaboration inspires environmental activism and enjoyment of the great outdoors. In the words of the Lorax to young readers: “UNLESS someone like you cares a whole awful lot, nothing is going to get better. It’s not.” As a special activation for Earth Day, Billabong will release a Dr. Seuss-inspired boardshort made from recycled plastics and – for the first time ever – CiCLO® technology in its high-performance fabric. The patent pending CiCLO® technology (pronounced sēklō, translates to cycle) is an enzyme that helps close the loop and reduce plastic pollution.
The relationship between Dr. Seuss and boardsports culture is a long and storied one. Ever since the early 1990s, the treasured author’s artwork has been featured on skateboard graphics and t-shirts. Taking things to the next level, the Billabong x Dr. Seuss collaboration marks the first full-fledged apparel release with a boardsports brand. For maximum impact, the collection will be endorsed by members of Billabong’s elite surf athlete team such as Jack Freestone, Ryan Callinan, and Seth Moniz in promotional content advocating ocean conservancy, among other themes.
“We are grateful for the opportunity to partner with the Dr. Seuss team for the 50th anniversary of Earth Day,” said Evan Slater, VP of Global Marketing at Billabong. “The art (and message) from The Lorax not only had lasting positive impact on multiple generations, it remains more relevant now than ever.”
“The fashion-forward and eco-friendly styles of Billabong will resonate well with Dr. Seuss fans young and old. It’s the type of collaboration that we like to work on as it is a great way to share the magic of Dr. Seuss well beyond the page, and the Lorax line is also true to the message put forth in the book. We know fans will enjoy the line when they are able to hit the beaches and outdoor playgrounds later this summer,” said Susan Brandt, President, Dr. Seuss Enterprises.
Launching today, the first mini-collection includes t-shirts, long sleeve tees, hoodies, and pants crafted from organic cotton adorned by the Lorax-inspired designs and ‘I speak for the trees, I speak for the seas’ messaging. Boardshorts made from recycled polyester will feature the Lorax art as full-color sublimation print in a 19-inch performance fit. Accessories such as an organic cotton snapback hat and pool slides featuring vegan leather sole composites bring the opening drop full circle.
The second mini-collection emphasizes tree conservation in the Truffula-themed release. Rendered in monochromatic black and white, the drop consists of black tees and long sleeves replete with Lorax line art, a short-sleeve button-up with allover print and mechanical stretch and a tote bag from organic cotton canvas. Truffula pool slides, bucket hat and recycled polyester boardshorts complete this stylish drop.
Finally, with prominent messaging during Earth Day, we will mark the release of the Lorax Sundays Pro boardshort, the world’s first boardshort that takes one giant leap further toward reducing plastics in our oceans and landfills. Crafted from patent-pending CiCLO® technology, the sky-blue shorts are adorned with Lorax and tree artwork in a 19-inch performance fit.
Endorsed by Billabong athlete Jack Freestone, the collection also includes several Dr. Seuss-themed t-shirts, short-sleeve button-up shirts, hats, and a large-sized Billabong x Dr. Seuss beach towel made from soft organic cotton. On June 24, the ‘Oh, the Places You’ll Go!’ drop will introduce tie-dye art vibes on boardshorts and long-sleeve tees, among other pieces, before the ‘One Fish, Two Fish’ release on July 6 imagines classic surf spots such as Pipeline and J-Bay in unmistakable Dr. Seuss style.
Each product release in the Billabong x Dr. Seuss Collection is accompanied by digital content along with retail activations as public spaces begin to re-open again later this summer.
For more information on Billabong, Billabong LAB, Dr. Seuss and the upcoming collection, please visit www.billabong.com or Instagram at @Billabong.
For further information, or interview requests, contact Kim Dresser of Indie Agency, a full-service branding, marketing and public relations firm at C: (949) 300-5546 or E: kim.dresser@indiepragency.com, or Beth Mellow at E: beth_mellow@dkcnews.com.
Billabong is a boardshort and bikini brand committed to the leading edge of surf culture. Founded in 1973 in Australia by visionary surfboard shaper and designer Gordon Merchant, Billabong is laser-focused on sharing the magic feeling of waveriding with the world. That feeling comes to life in many forms, from award-winning boardshorts and swimwear to an eclectic bunch of culture-defining ambassadors to a legacy of game-changing experiences from the ocean to the mountains and beyond. Merchant originally envisioned a world where surfers and the surf-inspired feel special — like they’re the luckiest people on the planet. Now distributed in more than 100 countries across the globe, Billabong remains dedicated to his original vision — and making that feeling even more special tomorrow.
Dr. Seuss Enterprises is a leading global children's entertainment company focused on preserving and enhancing the quality and dignity of Dr. Seuss’s body of work thereby ensuring that each generation will experience the stories, characters, life lessons and genius of Dr. Seuss. The company was established in 1993 and is based in San Diego, CA. Dr. Seuss Enterprises' global endeavors complement Dr. Seuss's iconic books and include films, TV shows, stage productions, exhibitions, digital media, licensed merchandise, and other strategic partnerships. Ted Geisel once said he never wanted to license his characters to anyone who would "round out the edges" – a guiding principle at Dr. Seuss Enterprises. For more information about Dr. Seuss and his works, visit Seussville.com, and follow us on Instagram and Facebook.
CiCLO® (pronounced sēklō, translates to cycle), is a patent pending textile technology that reduces synthetic microfiber pollution caused by washing, and minimizes plastic accumulation in landfills due to discarding. Intrinsic Textiles Group, LLC, was formed to develop and commercialize sustainable, closed loop solutions for textiles. By partnering with brands, Intrinsic Textiles Group offers a biomimetic approach and sustainable solutions for them to easily integrate into their supply chain. Proud members of the Textile Exchange and Outdoor Industry Association, the company is made up of scientists, engineers and textile industry veterans who are outdoor enthusiasts and feel passionately about protecting our planet. Learn more by visiting ciclotextiles.com.
Dr. Seuss Enterprises, Sugar Creative Launch AR Alphabet App
SAN DIEGO (March 3, 2020) Dr. Seuss Enterprises, a leading global children’s entertainment company, today launched their first ever augmented reality experience for a Dr. Seuss title, Dr. Seuss’s ABC – An Amazing AR Alphabet! App. The digital learning-focused app, which is the first part in a series of digital educational experiences is produced by Sugar Creative, in partnership with Dr. Seuss Enterprises. Based on the bestselling book Dr. Seuss’s ABC, the app lets kids interact and learn the alphabet along with Seussian characters. It was also created with support from Unity’s MARS extension, which powers the augmented reality technology within the app.
Dr. Seuss’s ABC—An Amazing AR Alphabet! App is now available on the Apple App store and Google Play for phones and tablets and is also a tribute to Dr. Seuss’s Birthday, which kicked off yesterday, March 2nd, with the celebration continuing through the week.
The app allows kids to play with animated characters such as Aunt Annie’s Alligator, David Donald Doo, Fiffer-Feffer-Feff, Little Lola Lopp, Vera Violet Vinn, Young Yolanda Yorganson, Zizzer-Zazzer-Zuzz, and more – and even create their own AR story world.
“Dr. Seuss’s ABC – An Amazing AR Alphabet! App is an exciting way to ignite young imaginations through interactive play with the creative stories and beloved characters both kids and parents love,” Dr. Seuss Enterprises President Susan Brandt said in a statement. “We are thrilled to launch the app just in time to commemorate the annual Dr. Seuss’s Birthday holiday.”
The new digital learning app uses augmented reality technology with features that allow kids to direct their own experience. The Story Mode feature guides kids sequentially through the alphabet from A through Z with the animated characters appearing in AR. In addition, there is an A to Z feature that lets kids select a chapter of the book and listen to a narrated story with their favorite characters.
“Digital media and AR technology can be a powerful tool for supporting young children’s learning, so we are looking forward to offering families this new opportunity for interactive play,” Sugar Creative Managing Director Jason Veal said. “Dr. Seuss’s ABC – An Amazing AR Alphabet! App invites kids to create unique and hands-on learning experiences every time they play.”
The app also offers an innovate Sandbox feature that allows kids to select animated characters and create their very own AR world.
Dr. Seuss’s ABC—An Amazing AR Alphabet! App is powered by Unity’s MARS extension, which gives brands the power to build mixed reality (MR) and augmented reality (AR) applications that intelligently interact with any real-world environment for a deeper sense of presence and context. Unity provides the most accessible real-time platform and powers more than 60% of all the world’s AR and VR content.
“Dr. Seuss Enterprises is committed to offering best-in-class experiences parents and educators can trust and embracing emerging technologies that bring Dr. Seuss’s books to life like never before while also creating meaningful storytelling and learning experiences for children,” said Susan Brandt, Dr. Seuss Enterprises’ President.
“Together with Sugar Creative, an innovator in immersive AR technology, we’re excited to celebrate reading and bring Dr. Seuss stories to life in a new way with Dr. Seuss’s ABC – An Amazing AR Alphabet! App.”
The app is available for download on the Apple App Store and on Google Play for $3.99.
For more information on Dr. Seuss Enterprises, follow the company on Instagram and Facebook. To learn more about Sugar Creative, visit sugarcs.com.
Dr. Seuss Enterprises is a leading global children's entertainment company focused on preserving and enhancing the quality and dignity of Dr. Seuss’s body of work thereby ensuring that each generation will experience the stories, characters, life lessons and genius of Dr. Seuss. The company was established in 1993 and is based in San Diego, CA. Dr. Seuss Enterprises' global endeavors complement Dr. Seuss's iconic books and include films, TV shows, stage productions, exhibitions, digital media, licensed merchandise, and other strategic partnerships. Ted Geisel once said he never wanted to license his characters to anyone who would "round out the edges" – a guiding principle at Dr. Seuss Enterprises. For more information about Dr. Seuss and his works, visit Seussville.com, and follow us on Instagram and Facebook.
Sugar Creative is a nationally leading, highly respected creative innovation studio based in the UK. Currently celebrating its 10-year anniversary, Sugar Creative has an award-winning team of in-house designers and developers. Founded in 2009, Sugar quickly built a reputation for high quality creative across multiple disciplines and became known for its innovative approach to marketing. Sugar Creative has pioneered Augmented Reality since its inception, launching rich engagement driven marketing campaigns for brands and companies globally. For more information on Sugar Creative, view our press pack.
Unity is the creator of the world's leading real-time 3D development platform, giving users the most powerful and accessible tools to create, operate, and monetize experiences for the real-time world. Unity empowers anyone, regardless of skill level and industry, to create 3D visual content using world-class technology, operate using resources that maximize ease-of-use, and monetize so that they can find success with their creations. The company's 1,000-person development team keeps Unity at the forefront of development by working alongside partners such as Google, Facebook, Oculus, Autodesk, and Microsoft to ensure optimized support for the latest releases and platforms. Made with Unity experiences reach nearly 3 billion devices worldwide and have been installed more than 29 billion times in the last 12 months. For more information, please visit www.unity.com.
Kilburn Live Debuts Immersive Dr. Seuss Experience Tour
Los Angeles, CA (August 28, 2019) –Today, Kilburn Live, the Live Events division of Kilburn Media, an entertainment company focused on producing content with an emphasis on quality and originality, announced a new partnership with Dr. Seuss Enterprises, a global leader in educational entertainment, to create “The Dr. Seuss Experience,” an imaginative, interactive and immersive touring experience built to appeal to everyone – after all, “It is fun to have fun but you have to know how.”
A massive 15,000 sq. foot experience, this Seuss-tacular sensory spectacle presents an awe-inspiring journey through the wondrous world of Dr. Seuss. Each visually-stunning area is themed after the beloved stories and characters that are part of the fabric of popular culture. From “The Cat In The Hat” to “Horton Hears A Who!” and “The Lorax,” as well as other timeless favorites, visitors will encounter and enjoy these classic treasures in a whole new way.
“We are extremely fortunate to have been given the chance to partner with Dr. Seuss Enterprises to create this truly innovative experience,” said Kilburn CEO Mark Manuel. “Audiences yearn for great new entertainment and at Kilburn we aim to create new forms of live attractions that are compellingly different. Our entire team grew up reading Dr. Seuss and we have watched our children grow up doing the same. There was a lot of responsibility on our shoulders to represent this property properly.”
Anchored by the attraction’s centerpiece – an inter-connected maze inspired by “Oh The Places You’ll Go!” comprised of thousands of suspended balloons – each room within the experience will represent a different Dr. Seuss book. These fantastically colorful and enchanting experiences bring the magic to life, all while exploring the social message at the heart of each featured story.
“‘The Dr. Seuss Experience’ brings the extraordinary world of Dr. Seuss to life and we couldn’t be more thrilled to give everyone the opportunity to see and experience their favorite stories and characters as if they jumped right off the pages,” comments Susan Brandt, president of Dr. Seuss Enterprises, L.P.
As the tour moves city-to-city guests can expect new additions based on different books to join the rotation. The launch will also have a special themed carousel and store where guests can buy Seuss merchandise.
“The Dr. Seuss Experience” will kick off in Toronto on Oct. 26th in a standalone space at Square One, Canada’s foremost fashion, lifestyle and entertainment destination. From Toronto, the Experience will travel to multiple cities across the United States with stops in Seattle, Boston, and Houston already planned. Tickets for the Toronto engagement go on sale on Tuesday, September 13th. Due to anticipated demand, advance ticket registration opens today. To register for Toronto tickets or receive information on future tour dates, visit www.experienceseuss.com.
Kilburn Live, a division of Kilburn Media, is one of the fastest growing live events companies in North America. As a global leader in experiential, touring, and static live event offerings, Kilburn Live brings the world’s biggest brands to life through groundbreaking and highly entertaining attractions, activations, and immersive entertainment.
Theodor Seuss Geisel is quite simply the most beloved children’s book author of all time. Winner of the Pulitzer Prize in 1984, three Academy Awards, two Emmy Awards, three Grammy Awards, and three Caldecott Honors, Geisel wrote and illustrated 45 books for children. Hundreds of millions of copies have found their way into homes and hearts around the world. While Theodor Geisel died on September 24, 1991, Dr. Seuss lives on, inspiring generations of children of all ages to explore the joys of reading. For more information about Dr. Seuss and his works, visit seussville.com and follow us on Instagram and Facebook.
Dr. Seuss Enterprises is a leading children’s entertainment company focused on protecting Theodor Seuss Geisel’s (Dr. Seuss) legacy and thereby ensuring that each generation can experience the genius of Dr. Seuss. The company was established in 1993 and is based in San Diego, CA. Dr. Seuss Enterprises’ global endeavors complement Dr. Seuss’s iconic books and include films, TV shows, stage productions, exhibitions, digital media, licensed merchandise, and other strategic partnerships. Ted Geisel once said he never wanted to license his characters to anyone who would “round out the edges” – a guiding principle at Dr. Seuss Enterprises. For more information about Dr. Seuss and his works, visit seussville.com and follow us on Instagram and Facebook.
Proudly managed by Oxford Properties, Square One is distinctively positioned as Canada’s cosmopolitan destination for the fashion, entertainment and epicurean enthusiast, with over 320 merchants including Holt Renfrew, Tiffany, Reds, Babaton, Simons, Apple, COS, Whole Foods, Crate and Barrel, and Links of London. Square One is owned by Alberta Investment Management Corporation (AIMCo) on behalf of its clients and Oxford Properties Group. Recognized for its dedication to present innovative, fashion-forward experiences, unexpected campaigns and social media collaborations. Square One is one of Canada’s Top Ten most productive shopping centres, and in 2017, became only the second shopping centre in Canada to achieve $1 billion in annual retail sales. For more information, please visit shopSQUAREONE.com.
Further information:
Brett Gold
DKC
212-981-5231
Brett_Gold@dkcnews.com
