Since 1998, Susan Brandt has directed the worldwide operations of Dr. Seuss Enterprises, L.P. Dr. Seuss Enterprises is the global children’s entertainment brand that owns and manages the intellectual property of Theodor Seuss Geisel. Under her leadership, the Dr. Seuss brand has expanded from books to include films, television, stage productions, theme parks, digital games, exhibitions, licensed products, and more, all while maintaining the integrity of the beloved stories and characters Dr. Seuss created.
Brandt’s expertise runs across entertainment, media, publishing, digital, retail, and consumer goods businesses as she manages Dr. Seuss’s billion-dollar global franchises. Included in her many achievements are negotiating, executing, and overseeing:
Under Brandt’s management, Dr. Seuss has strategically grown its consumer products business fourfold, expanding the brand with new franchises, product categories, and retail channels, all while maintaining the brand’s perceived scarcity and position as a national treasure. Brandt has extensive global experience, particularly in opening new markets, as she spearheaded Dr. Seuss’s expansion into China, Europe, Southeast Asia, South Africa, Australia, New Zealand, Mexico, and Canada.
Brandt graduated with a B.A. degree from the University of Notre Dame and holds a Master’s of Management degree from Northwestern University’s Kellogg School of Management.
Susan’s favorite Dr. Seuss book is Happy Birthday to You!
Shannon joined Dr. Seuss Enterprises in 2016 overseeing the marketing programs and domestic licensing portfolio during an unprecedented time of growth for the company. Helping to shape the expansion of the brand with strategic framework and operational support, Shannon oversaw a doubling of partners to help bring the Dr. Seuss brand to fans in new and exciting ways. Shannon also managed the strategic growth of the social media and public relations footprint for Dr. Seuss and continues to oversee the marketing and communications efforts for the Dr. Seuss brand, including Seussville.com and the Dr. Seuss owned social media channels. Shannon’s team manages the digital aspect of the brand, as well as product development in partnership with licensees and partners all over the world.
Shannon previously worked in marketing at Petco, as well as the wireless companies Cricket Wireless and Nextel. She is a cum laude graduate of California State University Sacramento with a B.A. degree in Art and received a marketing certificate from Northwestern Kellogg in the Kellogg Accelerated Marketing Leadership Program.
Shannon’s favorite Dr. Seuss book is I Had Trouble in Getting to Solla Sollew.
Nicole joined Dr. Seuss Enterprises in 2018 and provides counsel on matters relating to the company’s global portfolio, including the iconic books, films, TV shows, stage productions, exhibitions, digital media, licensed merchandise, and other strategic partnerships. Additionally, Nicole drafts and negotiates license and content creation agreements, advises on disputes, manages the Dr. Seuss trademark and copyright portfolio, monitors infringement and counterfeits, and assists with day-to-day commercial transactions.
Nicole previously worked at international law firms in San Diego and Santa Monica. She earned her J.D. from University of Southern California’s Gould School of Law and her B.A. in Art History from University of Virginia.
Nicole’s favorite Dr. Seuss book is Thidwick the Big-Hearted Moose.
Anita is the Controller at Dr. Seuss Enterprises, where she has managed finances since 2021.
In addition to overseeing the day-to-day accounting and GAAP compliance for DSE, Anita also manages the financial operations for DSE including forecasting and budgeting, preparing and analyzing financial reports, monitoring and implementing internal controls, and coordinating the annual audit and tax related matters.
She began her career in media and entertainment as a production assistant in Tokyo, Japan, before getting her accounting degree and joining the audit practice at Deloitte in Los Angeles. In an effort to walk the fictional streets of Stars Hollow (which she did) and catch glimpses of her favorite TV and movie stars (which she also did!), she transitioned to entertainment accounting and finance at Warner Bros. Studios and The CW Network before joining Dr. Seuss Enterprises.
Anita holds a B.A. in Asian American Studies and Japanese from the University of California, Los Angeles, and a Master of Accounting from University of Southern California.
Anita’s favorite Dr. Seuss book is The 500 Hats of Bartholomew Cubbins.
Ellie joined Dr. Seuss Enterprises in 2023 and is Senior Director of Publishing and Sales. Ellie has the global responsibility to lead and steer Dr. Seuss’s commercial and brand success by developing and delivering global licensing plans, retail programs and publishing expansion. Ellie’s team is responsible for licensing sales, retail marketing, licensee category management, publishing, and retail strategy. Building plans with major partners remains a constant that continues to ignite the iconic portfolio at Dr. Seuss.
Formerly, Ellie was Interim Senior Director of Global Retail Operations at adidas, combining expertise in retail and a passion to bring product stories to life. Ellie’s goal is to leverage the power of data analytics and insights to build strategies that drive overall brand platform and growth.
Ellie has more than twenty years of retail centered experience and is a proven expert in retail strategy, in-store marketing, sales, operations, and business analytics. She holds a B.A in Business Administration from Loyola Marymount, Los Angeles with an emphasis in marketing.
Ellie’s favorite Dr. Seuss book is Horton Hears a Who!
Except as otherwise noted below, this Policy applies to the personal data that we process related to:
Not In Scope. This Policy does not apply to the personal data that we collect and process about employees and personnel or job applicants and candidates.
Additional Notices. In some cases, additional or supplemental privacy notices (each an “additional notice”) may be provided and will apply to certain personal data collected and processed by us. An additional notice will control to the extent there is a conflict with this Policy, with respect to your personal data that is subject to that notice.
As described further below, we may collect personal data directly from individuals, from third parties, and automatically through the use of our Sites and Services.
Personal Data We Collect Directly. The personal data we collect depends on how you use our Services or otherwise interact or engage with us, but generally may include:
Personal Data We Collect Automatically. We may automatically collect personal data about the use of our Services and interactions with us, including information we collect automatically (e.g., using cookies and pixel tags), as well as information we derive about you and your use of the Services. Such information may include:
Personal Data We Collect from Third Parties. We may collect certain personal data from third-party sources, such as business partners, service providers, public records and other third parties. For example, if you post information about us or engage with us on social media or other third-party platforms or log in to any of our Services with a third-party account (e.g., Google), we may collect personal data about you from that third party platform or account. These third-party platforms and services control the information they collect and share about you. For information about how they may use and disclose your information, including any information you make public, please consult their respective privacy policies.
While the purposes will vary depending upon the circumstances, in general we may collect, use, disclose and otherwise process personal data for the purposes set forth below.
We may disclose the personal data we collect to third parties, as reasonably necessary for the purposes described above and as otherwise directed or consented to by you, including:
We may also use and disclose aggregate, anonymous, and other non-identifiable data related to our business and the Services for quality control, analytics, research, development and other purposes. Where we use, disclose or process de-identified data (data that is no longer reasonably linked or linkable to an identified or identifiable natural person, household, or personal or household device) we will maintain and use the information in deidentified form and not to attempt to reidentify the information, except as permitted by applicable privacy laws.
We have implemented safeguards that are intended to protect the personal data we collect from loss, misuse, and unauthorized access, disclosure, alteration, and destruction. Please be aware that despite our efforts, no data security measures can guarantee security.
You have certain choices regarding our processing of your personal data. For example:
Marketing Communications. You may opt-out of promotional e-mails by following the opt-out instructions contained in the e-mail. If you opt-out of receiving promotional e-mails, we may still send you e-mails about your account or any services you have requested or received from us.
Cookie Preferences. You can review or change your preferences for most cookies and tags on a Site, other than those that are necessary to operation and functionality, by adjusting your cookie settings for that Site. To review and adjust you cookie preferences for this Site, use our cookie preference manager. These preferences are browser and devices specific. So, you will need to set your preferences for each browser and device you use, and if you subsequently delete or block cookies you may need to reapply these settings.
Review and Correction. You may email us at email@example.com if you would like to request to review or modify personal data that you have submitted to us by contacting us via the information provided in the Contact Us section below.
Additional Rights. Residents of certain U.S. states (including Virginia, Colorado and Connecticut) may have additional rights under applicable privacy laws, subject to certain limitations. These rights may include:
You may submit a request to exercise your privacy rights by emailing us at firstname.lastname@example.org. We will respond to your request as required under the applicable privacy law(s). If we deny your request, you may submit a request to appeal by email to email@example.com.
This Policy is current as of the Effective Date set forth above. We may change this Policy from time to time, so please be sure to check back periodically. We will post any changes to this Policy on our Site.
If you have questions about the privacy aspects of our Site or Services or would like to make a complaint, please contact us at firstname.lastname@example.org.
We are committed to protecting the privacy of children who use our Sites and Services. This section includes disclosures required under the Children’s Online Privacy Protection Act of 1998 and its implementing regulations (collectively, “COPPA”). We do not knowingly collect, use, or disclose personal information online from children under thirteen (13) years old without prior parental consent, except as permitted by COPPA, such as where we only collect persistent identifiers and use these only to provide support for the internal operations of our Sites and Services.
This section notifies parents of:
This information in this section only applies to the personal information that we collect online from children who use our online Services that are directed to children or from children that we know are under the age of 13 (hereafter, each a “child” and collectively, “children”). The operator of our Site and online Services is Dr. Seuss Enterprises, L.P., 9645 Scranton Road, Suite 130 San Diego, CA 92121, AND 858-888-7896.
Personal Information Collected from Children. We may collect personal information directly from children. We may also automatically collect personal information from children when they access and navigate through our Services and use certain features. (For more information about our automatic information collection practices, including how users may disable cookies in web browsers, please see above, Section 6. Cookies and Tracking and Section 9. Privacy Choices).
We may collect persistent identifiers that can be used to recognize a user over time and across different websites or online services, such as a customer number held in a cookie, an Internet Protocol (IP) address, or a or unique device identifier. In limited circumstances, we may collect name and contact details, such as to enable us to contact parents to obtain verifiable consent, to respond directly to a child’s request on a one-time basis only, or where necessary to protect the safety of the child, security or integrity of our Services, to protect our legal rights, and to respond to legal process. Except where an exception applies, we will obtain parental consent prior to collection of such personal information.
In addition to the above, we collect general location information (e.g., region, country or city, state derived from IP address) and other browser, device and usage data using cookies and other tracking mechanisms, such as type of computer operating system, IP address, browser type, access time, referring URL, pages viewed, and location information. For more information about our automatic information collection practices, including how users may adjust their cookie preferences for our Site, please see above, Section 6. Cookies and Tracking and Section 9. Privacy Choices.
Use and Disclosure. We may use the personal information we collect from children as reasonably necessary for following purposes:
We may disclose the personal information we collect online from children in the following circumstances:
Additionally, we may disclose this personal information as part of any actual or contemplated merger, sale, and transfer of our assets, acquisition, financing or restructuring of all or part of our business, bankruptcy or similar event, including prior to the completion of such a transfer where necessary to facilitate, plan or conduct due diligence related to the transfer.
Parental Privacy Controls. Parents may review their children’s personal information maintained by us, require us to correct or delete this personal information, and/or refuse to permit us to further collect or use their child’s personal information. Parents can submit a request to review, change, or delete their child’s personal information by sending us an email at email@example.com. We may require you to take certain steps or provide additional information to verify your identity before we provide any information or make corrections.
In this section, we provide additional information to California residents about how we handle their personal information, as required under California privacy laws, including the California Consumer Privacy Act (“CCPA”). This section does not address or apply to our handling of publicly available information or other personal information that is exempt under the CCPA.
Categories of Personal Information Collected and Disclosed
The personal information we collect varies depending upon our interactions with you and your use of our Site and other Services. Below we identify the categories of personal information (as defined by the CCPA) that we collect and have collected in the past twelve (12) months, about California residents, as well as the categories of third parties to whom we may disclose such personal information for a business purpose. We do not sell the personal information or sensitive personal information of California residents, including those we know to be under 16 years old.
Categories of Personal Information Collected. Pursuant to the CCPA, we may collect, and have in the prior 12 months collected, the below categories of personal information about California residents:
Categories of Personal Information Disclosed. Below we identify, for each category of personal information pursuant to the CCPA, the categories of third parties to whom we may disclose, and have in the prior 12 months disclosed, such personal information about California residents:
We may also share any of the personal information we collect with others where required by law or as directed or authorized by you.
Purposes of Collection, Use and Disclosure. As described in more detail in Section 3. Use and Processing of Personal Data and Section 4. Disclosures of Personal Data, we may collect, use, disclose and otherwise process personal information about California residents for the following business or commercial purposes or as otherwise directed or consented to by you:
Sensitive Personal Information. Notwithstanding the purposes described above, we do not use or disclose of sensitive personal information beyond the purposes authorized by the CCPA. Accordingly, we only use and disclose sensitive personal information as reasonably necessary (i) to perform our services requested by you, (ii) to help ensure security and integrity, including to prevent, detect, and investigate security incidents, (iii) to detect, prevent and respond to malicious, fraudulent, deceptive, or illegal conduct, (iv) to verify or maintain the quality and safety of our services, (v) for compliance with our legal obligations, (vi) to our service providers who perform services on our behalf, and (vii) for purposes other than inferring characteristics about you.
Sources of Personal Information. We may collect personal information from the following sources:
Retention. We retain the personal information we collect only as reasonably necessary for the purposes described above or otherwise disclosed to you at the time of collection, including for as long as necessary to comply with our tax, accounting and recordkeeping obligations, administer applicable returns and warranty programs, and for research, development and safety purposes, as well as an additional period of time as necessary to protect, defend or establish our rights, defend against potential claims, and comply with legal obligations.
CCPA Privacy Rights. Under the CCPA, California residents have the following rights (subject to certain limitations) with respect to the personal information we collect and maintain about them:
Submitting CCPA Requests. California residents may exercise their CCPA privacy rights by submitting a verifiable request to us at firstname.lastname@example.org. You must provide us with sufficient information to process and verify your request. We will respond to verifiable requests received from California residents as required by law. When you submit a CCPA request to us, we will take steps to verify your request by matching the information provided by you with the information we have in our records.
We will process your request based upon the personal information in our records that is linked or reasonably linkable to the information provided in your request. In some cases, we may request additional information in order to verify your request or where necessary to process your request. If we are unable to adequately verify a request, we will notify the requestor. Authorized agents may initiate a request on behalf of another individual by contacting us via email or phone; authorized agents will be required to provide proof of their authorization and we may also require that the relevant consumer directly verify their identity and the authority of the authorized agent.
Financial Incentives. We may make available certain programs or offerings that are considered “financial incentives” under the CCPA, and we will provide notice of the material terms of such incentives and obtain consent from individuals before including them in such incentive programs. You can opt out of such programs at any time through the opt out mechanism provided in the program information.