Since 1998, Susan Brandt has directed the worldwide operations of Dr. Seuss Enterprises, L.P. Dr. Seuss Enterprises is the global children’s entertainment brand that owns and manages the intellectual property of Theodor Seuss Geisel. Under her leadership, the Dr. Seuss brand has expanded from books to include films, television, stage productions, theme parks, digital games, exhibitions, licensed products, and more, all while maintaining the integrity of the beloved stories and characters Dr. Seuss created.
Brandt’s expertise runs across entertainment, media, publishing, digital, retail, and consumer goods businesses as she manages Dr. Seuss’s billion-dollar global franchises. Included in her many achievements are negotiating, executing, and overseeing:
Under Brandt’s management, Dr. Seuss has strategically grown its consumer products business fourfold, expanding the brand with new franchises, product categories, and retail channels, all while maintaining the brand’s perceived scarcity and position as a national treasure. Brandt has extensive global experience, particularly in opening new markets, as she spearheaded Dr. Seuss’s expansion into China, Europe, Southeast Asia, South Africa, Australia, New Zealand, Mexico, and Canada.
Brandt graduated with a B.A. degree from the University of Notre Dame and holds a Master’s of Management degree from Northwestern University’s Kellogg School of Management.
Susan’s favorite Dr. Seuss book is Happy Birthday to You!
Shannon joined Dr. Seuss Enterprises in 2016 overseeing the marketing programs and domestic licensing portfolio during an unprecedented time of growth for the company. Helping to shape the expansion of the brand with strategic framework and operational support, Shannon oversaw a doubling of partners to help bring the Dr. Seuss brand to fans in new and exciting ways. Shannon also managed the strategic growth of the social media and public relations footprint for Dr. Seuss and continues to oversee the marketing and communications efforts for the Dr. Seuss brand, including Seussville.com and the Dr. Seuss owned social media channels. Shannon’s team manages the digital aspect of the brand, as well as product development in partnership with licensees and partners all over the world.
Shannon previously worked in marketing at Petco, as well as the wireless companies Cricket Wireless and Nextel. She is a cum laude graduate of California State University Sacramento with a B.A. degree in Art and received a marketing certificate from Northwestern Kellogg in the Kellogg Accelerated Marketing Leadership Program.
Shannon’s favorite Dr. Seuss book is I Had Trouble in Getting to Solla Sollew.
Nicole joined Dr. Seuss Enterprises in 2018 and provides counsel on matters relating to the company’s global portfolio, including the iconic books, films, TV shows, stage productions, exhibitions, digital media, licensed merchandise, and other strategic partnerships. Additionally, Nicole drafts and negotiates license and content creation agreements, advises on disputes, manages the Dr. Seuss trademark and copyright portfolio, monitors infringement and counterfeits, and assists with day-to-day commercial transactions.
Nicole previously worked at international law firms in San Diego and Santa Monica. She earned her J.D. from University of Southern California’s Gould School of Law and her B.A. in Art History from University of Virginia.
Nicole’s favorite Dr. Seuss book is Thidwick the Big-Hearted Moose.
Anita is the Controller at Dr. Seuss Enterprises, where she has managed finances since 2021.
In addition to overseeing the day-to-day accounting and GAAP compliance for DSE, Anita also manages the financial operations for DSE including forecasting and budgeting, preparing and analyzing financial reports, monitoring and implementing internal controls, and coordinating the annual audit and tax related matters.
She began her career in media and entertainment as a production assistant in Tokyo, Japan, before getting her accounting degree and joining the audit practice at Deloitte in Los Angeles. In an effort to walk the fictional streets of Stars Hollow (which she did) and catch glimpses of her favorite TV and movie stars (which she also did!), she transitioned to entertainment accounting and finance at Warner Bros. Studios and The CW Network before joining Dr. Seuss Enterprises.
Anita holds a B.A. in Asian American Studies and Japanese from the University of California, Los Angeles, and a Master of Accounting from University of Southern California.
Anita’s favorite Dr. Seuss book is The 500 Hats of Bartholomew Cubbins.
Ellie joined Dr. Seuss Enterprises in 2023 and is Senior Director of Publishing and Sales. Ellie has the global responsibility to lead and steer Dr. Seuss’s commercial and brand success by developing and delivering global licensing plans, retail programs and publishing expansion. Ellie’s team is responsible for licensing sales, retail marketing, licensee category management, publishing, and retail strategy. Building plans with major partners remains a constant that continues to ignite the iconic portfolio at Dr. Seuss.
Formerly, Ellie was Interim Senior Director of Global Retail Operations at adidas, combining expertise in retail and a passion to bring product stories to life. Ellie’s goal is to leverage the power of data analytics and insights to build strategies that drive overall brand platform and growth.
Ellie has more than twenty years of retail centered experience and is a proven expert in retail strategy, in-store marketing, sales, operations, and business analytics. She holds a B.A in Business Administration from Loyola Marymount, Los Angeles with an emphasis in marketing.
Ellie’s favorite Dr. Seuss book is Horton Hears a Who!
Dr. Seuss Enterprises is a leading global children’s entertainment company focused on promoting literacy, education, self-confidence, and the wonderful possibilities of a child’s imagination through the works of Dr. Seuss. The company was established in 1993 and is based in San Diego, CA. Global endeavors include publishing, film, TV, stage productions, exhibitions, digital media, licensed merchandise, and other strategic partnerships.
All Dr. Seuss Enterprises’ profits benefit charitable organizations that focus on causes such as education, health, animal conservation, and the arts.