News & Press

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To celebrate Earth Day, Daniel Arsham looked to one of everyone’s favorite canonical “take care of the planet” tales: The Lorax. In partnership with Dr. Seuss – marking the first time an artist has ever officially collaborated with Dr. Seuss Enterprises – Arsham curated his own iteration of the classic story, complete with hand-drawn artwork and fully recycled paper.

Arsham’s iteration of the book comes complete with 25 original drawings.  A poster emulates Arsham’s new cover art for the timeless story.

A full merchandise capsule also accompanies the book’s release, complete with eco-friendly apparel (crafted from eco-cycle materials) and porcelain trays.

Apparel spans hoodies and t-shirts, with hoodies arriving in white and featuring a smaller graphic on the front with the cover art on the back, and long-sleeve tees surfacing in baby blue. The tees read “The Lorax Arsham Studio” on the front and see the Lorax himself resting atop a Truffula Tree with Arsham’s “A” stamped on it.

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View the full collection now at Daniel Arsham’s official webstore, and expect the full range to be released for purchase this Friday, April 26.

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